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With the rise of digital technologies, businesses constantly aspire for ways to optimize their operations and enhance customer engagement. A WhatsApp chatbot is a powerful tool to help you achieve both goals. Using a chatbot, you can automate customer support, offer tailored recommendations, and even facilitate transactions. The good news is that you don't require to be a coding specialist to create a chatbot for your business. EasySocial.io is a no-code chatbot builder that simplifies the process for you. With its pre-built nodes and templates, you can easily create a custom chatbot that meets your business needs. Whether you're looking to save time and resources or enhance your customers' experience, a WhatsApp chatbot built with EasySocial.io is an intelligent choice for your business.

EasySocial.io is the best WhatsApp automation and chatbot platform that provides a no-code chatbot builder. With this platform, you can create an automated conversation using nodes like Lego blocks. There are several nodes for every kind of message, from a simple message to an interactive button message to a list message with multiple options.

Connecting one node to the other lets you greet your customer, ask them multiple-choice questions, and capture their responses. EasySocial.io allows you to store customer information and filter it based on the information they provided during their interaction with the chatbot.

Unlike other tools like Dialog flow or Wati, which have a steep learning curve, EasySocial.io is very intuitive. Anyone with basic technical knowledge can start building a WhatsApp chatbot within a few minutes. You don't need to be a developer or have coding skills to use the platform.

What's more, EasySocial.io provides proactive customer support that is always eager to understand your use case and assist you in automating your customer interaction for success. With EasySocial.io, you can build a WhatsApp chatbot that meets your business needs and improves your customer engagement without needing any coding skills.

Here are a few benefits of a no-code chatbot builder:

No technical skills required: With a no-code chatbot builder like EasySocial.io, you don't need any coding skills. You can build your chatbot using pre-built nodes and templates and customize them to meet your specific needs.

Save time and resources: A no-code chatbot builder can save you time and resources that you would otherwise spend on hiring a developer or learning to code. You can focus on building your business while the chatbot builder handles the technical details.

Quick and easy customization: With a no-code chatbot builder, you can customize your chatbot to match your brand's personality and tone. You can also add specific features and functionalities relevant to your business without worrying about technical details.

Improved customer experience: A well-designed chatbot can improve the customer experience by providing quick and efficient support, personalized recommendations, and relevant information. With a no-code chatbot builder, you can create a chatbot that meets your customers' needs without needing any coding skills.

Cost-effective: No-code chatbot builders are often more cost-effective than hiring a developer or investing in expensive software. With a no-code chatbot builder, you can build a chatbot that meets your business needs at an affordable price.

Overall, a no-code chatbot builder can help you build a chatbot quickly and easily without needing any technical skills or resources. It can assist you to save time and money while improving your customer experience and driving growth for your business. To start building your WhatsApp chatbot without coding skills, sign up for a free account at EasySocial.io and start building your chatbot today!

Discover how to create a WhatsApp chatbot without any coding skills and improve customer engagement with EasySocial.io's no-code chatbot builder. Get started today and save time and resources while enhancing your customer experience!

How to build a WhatsApp chatbot without coding skills

Reaching an overwhelming huge bunch of audience worldwide is something that each and every product-based company is investing in. E-commerce beauty brands like Nykaa to companies with a much greater crowd buildup like Tata Sky and Book My Show have all currently been focused on promoting and increasing the footfall towards their brands by personalized interactions and better query resolution. This practice of engaging with your audience and promoting your sales on the platform is what’s called Whatsapp Marketing.


WhatsApp is one of the leading social media platforms that has been a rage, used by almost every individual ubiquitously from professionals to the general crowd. At present, you will find that leading companies like Make My Trip have started to engage their customers in much better interactive and insightful discussions via WhatsApp Chatbots that add to the emotional value points to the customer and the company. WhatsApp Chatbots have broken all the barriers to outreach due to their skillful efficiency and utility, giving a new meaning to WhatsApp marketing.


Why WhatsApp Chatbots are awesome!


With the user base growing up to 2 billion now, when it comes to interacting with a crowd this big at a personal level through messengers, there is no second-guessing to the efficiency of WhatsApp Chatbot - every WhatsApp marketer’s go-to tool. You can interconnect to a gigantic bunch, push your sales charts to a better position, and also build a true tie-up using them in the long run.


Chatbots as automated smart interventions of Artificial Intelligence have been a game-changer in the field of marketing. EasySocial is one of the newly mediated WhatsApp Chatbots that have made it just more than a simple conversation-building app that works 24x7. EasySocial WhatsApp Chatbot comes along with automated sales and customer query management systems that not only interact but also give insightful management and sales advice, building trust.


Why your Business needs WhatsApp Marketing


Relying upon mass mailing and online forums is great to promote your brands and properties, unfortunately, due to filtering your brand might not get the maximum reach and leads that you’d expect of it. WhatsApp gives you a direct route to send marketing messages and insights specific to your brands, making you reliable and leading to your customers extending their loyalty towards you. You are more likely to have tabs on what information your customers receive from your end within an entirely encrypted and secure environment.


Not only can you just interact with the customers, but you also create broadcasting messages and group chats for your purposes that can be handled for you by WhatsApp Chatbots and get personalized feedback safe within your secured database. If simple bubble conversations get boring you can securely share multimedia like videos, photos, recording, locations, and whatnot. WhatsApp marketing along with WhatsApp chatbots gives you an edge and provides you with newer and better avenues of doing business like never before.


WhatsApp Marketing Tools and strategy


Bulk messaging tools never go out of style while sending information to a bunch. Why look further into other extensions and apps to do the work for you when you can have it done in a split second with the help of WhatsApp Chatbots. WhatsApp Chatbots are multilinguistic and send more than just scheduled texts to your consumers, making your work a hassle-free experience. You can schedule the bulk messages, multimedia, or documents and just don’t have to worry about it anymore.


The most important but often limiting factor to WhatsApp marketing is getting feedback and reviews. After being done with bulk messaging what’s left is to know how your customers feel about your products and what new things you could do for them to be inspired for a better future. Most WhatsApp Chatbots like EasySocial come with scheduled automatic follow-up software in them, which make the feedback loop and storing of data accordingly easy and systematic. Now, you can bring in improvements in your products while also revoking your customers’ trust in you.


It’s not just about building conversations and providing insights that leave the audience astonished, but the attention span as well is a matter of concern. You might have heard a common millennial phrase -’ the social media never sleeps ’, and it’s surprisingly not much farther away from reality; where the customers demand the queries to be resolved instantly. In this modern age, WhatsApp chatbots are designed specifically for the purpose of being able to take down each unique query efficiently almost immediately. This helps build a strong foundation of loyal customers who have emotional connections to your products and brands too.


Tips from experts


Some expert tips to get you started and fueled on your journey of creating a winning WhatsApp Marketing campaign;


Design a unique brand persona: This helps to attract a much engaging and interactive set of users and draw them into the buzz


Personalized insights: gain perspective and inspiration for a better future via your products


Create a Database: Synergistic interaction will help you obtain a better database of reviews, which will help improve your production


Do not leave a cold lead: A customer must not forget about the product or else it may cause them to leave the trail cold.


Know your consumer’s intent: Knowing what a customer wants and providing an added price value benefit makes you more approachable to them.


To Conclude


There’s no doubt about the fact that WhatsApp marketing is a canon ball of its own when it comes to publicizing and upsizing your brands. WhatsApp Chatbots are simple but specifically designed tools that can play a very vital role in planning out your management and marketing strategies with brilliance. EasySocial WhatsApp Chatbots is one such package that provides you with a nexus of services that makes all the data handling easy and accessible within fewer clicks.


EasySocial WhatsApp chatbots have more than just automated scheduled texting and bulk messaging services to provide. It has Automated sales management and customer service insights that help you engage with your customer and manage sales with ease. Not only can you bulk share messages but other multimedia files like pictures, videos, and locations along with other important documents could also be shared with an enormous customer crowd in seconds. It comes along with a human-like interactive interface and a secure payment Gateway making it more than just an ordinary WhatsApp Chatbot with versatile jobs and utility in multiple fields.


Its motive has been to help you gain perspective of your intended audience and know their aspirations and point of view as well. To get a first-hand experience of EasySocial WhatsApp Chatbots, Click here and try out for yourself.

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Here’s What You Need To Know About WhatsApp marketing

With about 2 billion active users, WhatsApp is in a close race with its parent company Facebook. In the first quarter of 2021, the popular social messaging app saw a whopping 38.8% growth in downloads as compared to the last quarter. Clearly, WhatsApp is gaining more popularity across the globe and not just from people who want to stay connected with their friends and family but also from big and small businesses. How is that, you ask? The answer is WhatsApp Business - a service offered by WhatsApp that is specially designed to cater to businesses of all capacities.

WhatsApp caters to a huge chunk of internet users, irrespective of their age, and that's the biggest reason why almost every business can find its customers on the app. In this blog, we shall have a look at what makes WhatsApp Business a hit and its pros and cons. Also, if you stay with us till the end of this blog, we'll tell you how you can enjoy similar benefits under less cost and better services.

 

Key features of WhatsApp Business 

There's a lot to explore once you go official on WhatsApp, but for now, we'll look at some of its top features. If you want to dig deeper into some more nifty information on WhatsApp Business, you can check it out here.

1) Business profile

When you get WhatsApp Business for your business, your profile instantly becomes professional (it's in the name!) Your customers will not be chatting with a human or bot customer executive but your brand, and that's a big element in constructing a good brand image. Your customers can find all the crucial information about your company through your business profile. Information such as business name, description, location, working hours, special announcement, product catalog, website, email address, etc., can be easily viewed by users.

2) Automated conversations 

When a customer reaches out to you, it's always polite to greet them well and introduce your brand. With WhatsApp Business, you can do that effortlessly by automating a greeting text every time someone messages you. You can also set 'away messages,' which will be sent to people who are trying to connect with you after business hours. This helps your business boost customer engagement, and anyone who texts you will feel valued.

3) Shop & pay 

Through this uber-cool feature, businesses can now help their customers shop at WhatsApp and make payments in the same app. This means that they can set up a product catalog, put good descriptions, chat with their customers, and close a deal effortlessly.

Pros and Cons 

There's much more you need to put into consideration before you hitch your business to WhatsApp. Let's have a quick look at the pros and cons of using WhatsApp business.

The advantages 

1) It's free!

Who doesn't love free stuff? One great thing about WhatsApp Business is that it offers all those amazing features for free. This is unless you're going for the WhatsApp Business API account. Click here to read more about the Whatsapp Business API and whether or not your business needs it.

2) Ease of use 

WhatsApp is practically one such app that has become a part of our daily routine. This is credited mostly to its clean user interface, which makes the app easy to use for people of all age groups. This user-friendly approach also makes the app popular and hence, a one-stop destination for businesses to set up their customer engagement.

3) The features

Like we mentioned before, the features that WhatsApp Business offers are good enough for small, medium, and big businesses. You can set up a business profile, send custom greeting messages, label your conversations, set 'away messages,' reply instantly, take multiple inquiries with no waiting time, create a product catalog, and receive payments - all for free!

The Disadvantages

1) Limit inquiry resolution

When you're using a WhatsApp Business account, you can only manage it from one device. You can't assign your customer engagement operations to multiple agents, and hence, the overall efficiency isn't great. This becomes a problem for medium to big-sized companies as the number of incoming inquiries is higher, and there is a limited human resource that can handle all of them at once with equal efficiency. However, you can go for WhatsApp Business API, which makes your conversations automated, and multiple-user enabled. But it will cost you some money, pulling out one pro from our list. 

2) Lack of CRM
Every business's ultimate goal is to boost its CRM system and become smoother and much streamlined in customer servicing. In the case of WhatsApp Business, you do not have any options to take your data in a CRM system. This lack of interface limits your conversations and customer data to one place where it can't be analyzed automatically. 
3) Not for everyone 
WhatsApp Business offers you to put as much information about your product and company as possible, but it's not custom-made. In essence, all businesses will have a similar set of features they can offer to their customers. Suppose your business requires a pre-set of texts or automatic brochure sharing when a user asks about your stores, WhatsApp Business won't be of any help.

Hey! Don't be disheartened; we have something that can help you with all these cons and many others. EasySocial is a bespoke automated WhatsApp ChatBot that gives your business more than what WhatsApp Business does.

EasySocial: one solution to boost client-engagement

Let the power of automation unfold as you set your business for an unmatched customer-engagement experience. EasySocial is an automated chatbot that enables you to interact with your customers while going auto-pilot, sharing location, multimedia, brochures, etc. The platform is integrated with WhatsApp Business, and thus, all your customers can be found in one place. Handle up to 1800 inquiries simultaneously and manage all your customer data with a unified lead management system. Learn more about EasySocial and start engaging with your customers like never before; book a demo now!

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Top 5 pros and cons of WhatsApp Business!

For decades, IVR has remained unchallenged, but now that Chatbots have entered the scene, automation is ready to throw competitors out of the water. While there's an ongoing debate on whether Chatbots are better than IVR call centres, we are here to take a closer, much technical look at it.

IVRs have been there for much longer and hence, make companies much comfortable in relying on them. We must not forget that there's always room for improvement, and Chatbots have made those advances possible. So, without setting many biases here, let's dive deeper, shall we?

Flexibility 

You might think that the difference between Chatbots and IVRs is thin, but there's much more to it. Let's be honest; people are fed up with being 'on hold' and listening to robotic voices when all they seek is some assistance. In many ways, Chatbots are much flexible at providing prompt service, and here's how:

It's capable of receiving more dynamic responses than just numerical inputs. IVRs will ask you to press a number and then redirect your inquiry in minutes!
No matter what your business niche is, your Chatbot can always be customized as per your needs. Support chatbots, Assistance chatbots, Skill Chatbots - you name it, you have it.
You can easily edit your chatbot interface and make it as human-like as you wish. Try a demo of EasySocial to see how real chatbot conversations can get. This property of Chatbots being able to carry out human-like conversations make them gain a brownie point!
Beyond Customer Support 

When they say 'nobody can hear a person scream on IVR calls,' it is true because we can't believe that it's 2021, and people still have to wait for hours to get in touch with the customer support executive!

With Chatbots, your customers can seek support instantly. Not just that; a Chatbot will also help you create brand awareness by sharing more information (through multimedia) and help you maintain the customer base (without sounding clingy!)

Also, the customer can do much more with just one tap- place an order, fill out feedback forms, edit their information, etc. Now, that's a dream of every brand, right? In fact, 33% of customers prefer Chatbots for making their reservations at a restaurant.

Lead management 

A traditional IVR call centre may not be able to filter quality leads and push those leads for conversions, but with a Chatbot, it's now possible to do so. Qualifying leads manually can leave you with light pockets since it's a resource-intensive task that needs trained individuals managing leads for you.

A Chatbot can help you automate pre-sale inquiries and filter out the high intent ones from the redundant ones, which can help you save muckle of time and money on resources. This lead management is also based on a demographical filter which helps the sales team target the right customer.

Data Sharing 

So when you give a call to an IVR call Centre , they ask you to press a number that will take you to the desired assistant. In the case of Chatbots, you can simply type out your concern, and the assigned executive will solve your problems within minutes. Customers can also share images and other files which they need for better assistance through the Chatbot.

Not too hard on the pocket 

Chatbots are always cheaper than IVR setups and also save the company the trouble of hiring the resource. When you choose automation over manpower, you end up making the system more efficient and less costly.

You can save as much as 30% on customer servicing by choosing automation. An IVR call centre agent will cost you $15- $200 whereas, a virtual assistant will only cost you about $1. Not to forget, manifold inquiry count, 24x7 assistance, and super-fast response time come as a bonus.

Public Opinion 

This could be one of the major drawbacks of getting an IVR - it's universally disliked! People tend to volume down their phones and rather not use your product again than deal with the cumbersome process of seeking assistance through these agents.

Chatbots, on the other hand, are increasingly gaining momentum amongst customers, and people love the fact that they can place a replacement for their order at 2 AM. That too, hassle-free, within just a few taps. This is why the average satisfaction rate of bot-only chats is 87.58%.

Here’s an easy comparison of Chatbot and IVR: 

It has now become evident that Chatbots are getting positive responses from customers and businesses are adapting to automation, now more than ever. If you're a small business, just starting out, here's a link you must check out! Take a demo of EasySocial today and see why brands like Honda, Dentsu, and Resonance are relying on us for their customer engagement needs.

EasySocial is a supercharged Whatsapp chatbot that helps customers gain top-notch assistance at one of India's most preferred social platforms. The Chatbot interaction feels like you're talking to a human who happens to have flashing speed, multimedia data sharing abilities, and round-the-clock support for you.

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How WhatsApp Chatbots are replacing traditional IVR calls!

We won't lie- it's painful to see new businesses not getting through the market because of their ignorance about e-commerce. When your business adopts e-commerce, it opens up to new ways to scale and succeed. It's improbable to find one perfect formula to ace your sales but striving for it is just as important.

Over the years, there have been many businesses that have refrained themselves from getting into setting an online shop. This inhibition can be credited to the misconceptions that are held around e-commerce portals. Even worse, businesses jump into e-commerce with some wrong ideas and end up cursing what could possibly be the biggest boon for them.

So, in this article, we will talk about some of the commonly held myths about e-commerce and what are the facts.

Myth #1
E-commerce is not for small businesses
Small businesses often think that just because they don't have much to offer and their customer base is limited, e-commerce will only become an additional cost for them.

Fact:

Multiple brands started small but scaled massively only because they played their cards right on the online platform. Your website has to have good SEO and all the right products to attract a customer, irrespective of how small your business is. If you're doing it right then, an e-commerce store is exactly what you need.

Myth #2
You need to have an app
Now that we're seeing brands getting mobile apps as soon as they hit the market, it has never been a compulsion. The mobile app comes with additional cost and resourcing, which can be challenging for a small business.

Fact:

If your e-commerce website is fully featured and mobile optimized , you don't need to get an app. Your customers will not prefer downloading multiple apps for occasional purchase. However, buying your products instantly through a Whatsapp chatbot can be a real game changer for them as it’s highly convenient and less time consuming.

To offer your customers a better experience, you can integrate a Chatbot into your e-commerce portal. Who needs a mobile app when you can interact with a human-like chatbot on Whatsapp? It will save you a substantial amount of money and your customers the effort of downloading an app.

Myth #3
You need to have a niche product
Well, it never hurts a business to have a unique product or a unique selling proposition. Many small and medium businesses often refrain from getting an e-commerce store just because their product has a wider customer base or the product is used by masses.

Fact:

If you are offering something that is a household item or something that’s regularly used by your audience, then don’t let your lack of exclusivity stop you from winning with an online shopping portal. Most businesses thrive and succeed when their product becomes a part of their customers’ lifestyle. In such cases, the customers have high brand loyalty as well. Now, serving your trusting customers with this brand loyalty and the convenience of online stores will only benefit your business.

Myth #4
E-commerce needs a lot of your time & efforts
It is less of a myth and more of a subjective challenge. For some businesses, setting up e-commerce can be a nightmare. For the others, it could be a cakewalk. In its earlier years, e-commerce platforms were really difficult to understand and implement.

Fact:

Setting up your website or selling products online isn't the hardest thing you'll have to do. Selling online has become easier than ever with quick installation, uncomplicated user interface, and limited requirement of technical knowledge. It has become as doable as running a social media account. Through EasySocial, you can set-up your e-commerce store in as little as 30-45 seconds! You can also upload a bulk inventory in just one click.

Myth #5
E-commerce is expensive
Traditional e-commerce stores that needed to be built from ground-up used to be exorbitantly priced. Due to a lack of understanding of the market, target group, and selling platforms, brands were looted in the name of going online. Recovering this heavy amount was nearly impossible as it had more time, management, and manpower demands.

Fact:

Businesses used to overpay because they were unaware of how they can sell their products through online platforms. The truth is, you don’t need to create an e-commerce store from scratch. Cloud based platforms like EasySocial are offering one-click online store set-ups. The platform offers exceptional performance and app-like experience for customers. The cost is extremely affordable and the results are significant.

Myth #6
Transaction costs are crippling
When you are using a third party tool to sell your product, the transaction cost can become sizable. However, the truth is far from the myth. Transaction cost is a crucial factor that affects every business’s profit margins. Some payment gateways can charge from 1.5-3% on each transaction which is a large chunk of earnings in low-margin products. That’s why it’s important to understand how you can cut it down and avoid paying from your pockets.

Fact:

Online stores open-up new ways for you to conduct business without paying extra from your profits and pockets. You must select the right platform to carry out transactions; platforms that don’t charge extra or have zero transaction cost. Payment platforms like Paytm, PhonePe, Google Pay, and UPI charge a 0% transaction fee. EasySocial is built around free payment options to minimize your cost for business and maximize your profits while giving your business the best of e-commerce experience.

Myth #7
You need extensive support for your e-commerce
E-commerce isn't easy to master - true! There will be a lot of challenges, and you might need assistance every step of the way.

Fact:

However tough it might get, automating your e-commerce shop is the best way! If you're dubious about getting a dynamic website or launching your products online on giant e-commerce platforms, you can get it done through EasySocial. The platform gives a state-of-the-art infrastructure, automatic services, auto-scaling virtual machines that can handle any amount of customer interactions. It’s so self-sufficient that you don’t have to give any external support for its smooth functioning. Click here to see how it works.

Myth #8
Virtual Shopping experience don’t need human touch
We can still see many businesses ignoring the need to provide a personal and more human-like experience to their customers in the online shopping portals.

Fact: 

The times are changing, and everyone wants to experience an in-store experience in the comfort of their homes. If you can help your customer pick the right size, find the best offer, and navigate to your store - all with the help of an automated chat, then you are winning at your customer engagement. Understand that shopping is not merely an exchange of goods for money, it’s an emotional experience. Especially in Indian consumer behaviour, we can see a customer’s need for negotiation. So, rather than making your online store completely mechanical, add a touch of human connection by giving one-to-one personal conversation. This will boost your chances of acquiring the customers and also help you sell more than what the customer intends on buying.

Conclusion
Now that all your e-commerce myths are debunked, it’s time to take your business online. The mantra for success today is to ensure your presence on a platform where your customer is. Give your customers the convenience and extraordinary experience of shopping at the comfort of their home. EasySocial allows you to give a 24x7 shopping experience to your buyers, and get a personalized e-commerce website experience or do a Whatsapp Chat. They can place an order in just one click, seek instant support, look through your entire catalogue and do much more!

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8 E-commerce Myths Busted Today!

##We have great news for you! 

We are excited to introduce our latest features designed to elevate your inquiry management to the next level. With these enhancements, you can effortlessly handle all customer inquiries with ease and deliver an exceptional customer experience. Our team has been hard at work, and we are pleased to introduce three new tabs in the chat menu : ALL, ACTIVE, and RESOLVED, which will greatly improve your ability to handle customer inquiries on WhatsApp.

![EasySocial_Tabs.png](https://ecms.easysocial.io/uploads/Screenshot_2023_06_01_at_11_54_49_AM_aad8aad9b4.png)

**ALL Tab**: This tab consolidates all incoming enquiry messages from the WhatsApp API, providing a centralized location to access and review all customer inquiries.This ensures that no customer query goes unnoticed and allows you to maintain a comprehensive view of all enquiries received.


**ACTIVE Tab**: This feature can work in 2 ways .Firstly, once the chatbot is disengaged, and a business representative initiates a conversation with a customer regarding an enquiry, the corresponding inquiry is automatically moved to the ACTIVE tab. This allows your team to actively address and prioritize ongoing customer needs. 
Secondly,If your chatbot includes a human handover node, customers expressing the desire to chat with an agent will be seamlessly transferred to the ACTIVE tab. This ensures prompt assistance from a human representative when necessary.

**RESOLVED Tab**: After successfully resolving an issue or enquiry, businesses can mark it as resolved by simply clicking on the EasySocial icon located beside the three-dot menu at the top portion of the chat. This action not only helps you maintain an organized and clutter-free workspace but also provides valuable insights into the number of resolved enquiries for future analysis and reporting purposes.

We understand that adapting to new features can sometimes be challenging, and our team is here to assist you every step of the way. If you have any questions, concerns, or need further guidance, please don't hesitate to reach out to us. You can contact us on [WhatsApp](https://e-so.in/helpdesk) or email us at [support@easysocial.io.](mailto:support@easysocial.io) Our dedicated support team will be more than happy to help you make the most of these new features and ensure a smooth experience.

Fast & Easy way to manage & organise customer support on WhatsApp Chatbot

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