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We won't lie- it's painful to see new businesses not getting through the market because of their ignorance about e-commerce. When your business adopts e-commerce, it opens up to new ways to scale and succeed. It's improbable to find one perfect formula to ace your sales but striving for it is just as important.

Over the years, there have been many businesses that have refrained themselves from getting into setting an online shop. This inhibition can be credited to the misconceptions that are held around e-commerce portals. Even worse, businesses jump into e-commerce with some wrong ideas and end up cursing what could possibly be the biggest boon for them.

So, in this article, we will talk about some of the commonly held myths about e-commerce and what are the facts.

Myth #1
E-commerce is not for small businesses
Small businesses often think that just because they don't have much to offer and their customer base is limited, e-commerce will only become an additional cost for them.

Fact:

Multiple brands started small but scaled massively only because they played their cards right on the online platform. Your website has to have good SEO and all the right products to attract a customer, irrespective of how small your business is. If you're doing it right then, an e-commerce store is exactly what you need.

Myth #2
You need to have an app
Now that we're seeing brands getting mobile apps as soon as they hit the market, it has never been a compulsion. The mobile app comes with additional cost and resourcing, which can be challenging for a small business.

Fact:

If your e-commerce website is fully featured and mobile optimized , you don't need to get an app. Your customers will not prefer downloading multiple apps for occasional purchase. However, buying your products instantly through a Whatsapp chatbot can be a real game changer for them as it’s highly convenient and less time consuming.

To offer your customers a better experience, you can integrate a Chatbot into your e-commerce portal. Who needs a mobile app when you can interact with a human-like chatbot on Whatsapp? It will save you a substantial amount of money and your customers the effort of downloading an app.

Myth #3
You need to have a niche product
Well, it never hurts a business to have a unique product or a unique selling proposition. Many small and medium businesses often refrain from getting an e-commerce store just because their product has a wider customer base or the product is used by masses.

Fact:

If you are offering something that is a household item or something that’s regularly used by your audience, then don’t let your lack of exclusivity stop you from winning with an online shopping portal. Most businesses thrive and succeed when their product becomes a part of their customers’ lifestyle. In such cases, the customers have high brand loyalty as well. Now, serving your trusting customers with this brand loyalty and the convenience of online stores will only benefit your business.

Myth #4
E-commerce needs a lot of your time & efforts
It is less of a myth and more of a subjective challenge. For some businesses, setting up e-commerce can be a nightmare. For the others, it could be a cakewalk. In its earlier years, e-commerce platforms were really difficult to understand and implement.

Fact:

Setting up your website or selling products online isn't the hardest thing you'll have to do. Selling online has become easier than ever with quick installation, uncomplicated user interface, and limited requirement of technical knowledge. It has become as doable as running a social media account. Through EasySocial, you can set-up your e-commerce store in as little as 30-45 seconds! You can also upload a bulk inventory in just one click.

Myth #5
E-commerce is expensive
Traditional e-commerce stores that needed to be built from ground-up used to be exorbitantly priced. Due to a lack of understanding of the market, target group, and selling platforms, brands were looted in the name of going online. Recovering this heavy amount was nearly impossible as it had more time, management, and manpower demands.

Fact:

Businesses used to overpay because they were unaware of how they can sell their products through online platforms. The truth is, you don’t need to create an e-commerce store from scratch. Cloud based platforms like EasySocial are offering one-click online store set-ups. The platform offers exceptional performance and app-like experience for customers. The cost is extremely affordable and the results are significant.

Myth #6
Transaction costs are crippling
When you are using a third party tool to sell your product, the transaction cost can become sizable. However, the truth is far from the myth. Transaction cost is a crucial factor that affects every business’s profit margins. Some payment gateways can charge from 1.5-3% on each transaction which is a large chunk of earnings in low-margin products. That’s why it’s important to understand how you can cut it down and avoid paying from your pockets.

Fact:

Online stores open-up new ways for you to conduct business without paying extra from your profits and pockets. You must select the right platform to carry out transactions; platforms that don’t charge extra or have zero transaction cost. Payment platforms like Paytm, PhonePe, Google Pay, and UPI charge a 0% transaction fee. EasySocial is built around free payment options to minimize your cost for business and maximize your profits while giving your business the best of e-commerce experience.

Myth #7
You need extensive support for your e-commerce
E-commerce isn't easy to master - true! There will be a lot of challenges, and you might need assistance every step of the way.

Fact:

However tough it might get, automating your e-commerce shop is the best way! If you're dubious about getting a dynamic website or launching your products online on giant e-commerce platforms, you can get it done through EasySocial. The platform gives a state-of-the-art infrastructure, automatic services, auto-scaling virtual machines that can handle any amount of customer interactions. It’s so self-sufficient that you don’t have to give any external support for its smooth functioning. Click here to see how it works.

Myth #8
Virtual Shopping experience don’t need human touch
We can still see many businesses ignoring the need to provide a personal and more human-like experience to their customers in the online shopping portals.

Fact: 

The times are changing, and everyone wants to experience an in-store experience in the comfort of their homes. If you can help your customer pick the right size, find the best offer, and navigate to your store - all with the help of an automated chat, then you are winning at your customer engagement. Understand that shopping is not merely an exchange of goods for money, it’s an emotional experience. Especially in Indian consumer behaviour, we can see a customer’s need for negotiation. So, rather than making your online store completely mechanical, add a touch of human connection by giving one-to-one personal conversation. This will boost your chances of acquiring the customers and also help you sell more than what the customer intends on buying.

Conclusion
Now that all your e-commerce myths are debunked, it’s time to take your business online. The mantra for success today is to ensure your presence on a platform where your customer is. Give your customers the convenience and extraordinary experience of shopping at the comfort of their home. EasySocial allows you to give a 24x7 shopping experience to your buyers, and get a personalized e-commerce website experience or do a Whatsapp Chat. They can place an order in just one click, seek instant support, look through your entire catalogue and do much more!

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8 E-commerce Myths Busted Today!

For decades, IVR has remained unchallenged, but now that Chatbots have entered the scene, automation is ready to throw competitors out of the water. While there's an ongoing debate on whether Chatbots are better than IVR call centres, we are here to take a closer, much technical look at it.

IVRs have been there for much longer and hence, make companies much comfortable in relying on them. We must not forget that there's always room for improvement, and Chatbots have made those advances possible. So, without setting many biases here, let's dive deeper, shall we?

Flexibility 

You might think that the difference between Chatbots and IVRs is thin, but there's much more to it. Let's be honest; people are fed up with being 'on hold' and listening to robotic voices when all they seek is some assistance. In many ways, Chatbots are much flexible at providing prompt service, and here's how:

It's capable of receiving more dynamic responses than just numerical inputs. IVRs will ask you to press a number and then redirect your inquiry in minutes!
No matter what your business niche is, your Chatbot can always be customized as per your needs. Support chatbots, Assistance chatbots, Skill Chatbots - you name it, you have it.
You can easily edit your chatbot interface and make it as human-like as you wish. Try a demo of EasySocial to see how real chatbot conversations can get. This property of Chatbots being able to carry out human-like conversations make them gain a brownie point!
Beyond Customer Support 

When they say 'nobody can hear a person scream on IVR calls,' it is true because we can't believe that it's 2021, and people still have to wait for hours to get in touch with the customer support executive!

With Chatbots, your customers can seek support instantly. Not just that; a Chatbot will also help you create brand awareness by sharing more information (through multimedia) and help you maintain the customer base (without sounding clingy!)

Also, the customer can do much more with just one tap- place an order, fill out feedback forms, edit their information, etc. Now, that's a dream of every brand, right? In fact, 33% of customers prefer Chatbots for making their reservations at a restaurant.

Lead management 

A traditional IVR call centre may not be able to filter quality leads and push those leads for conversions, but with a Chatbot, it's now possible to do so. Qualifying leads manually can leave you with light pockets since it's a resource-intensive task that needs trained individuals managing leads for you.

A Chatbot can help you automate pre-sale inquiries and filter out the high intent ones from the redundant ones, which can help you save muckle of time and money on resources. This lead management is also based on a demographical filter which helps the sales team target the right customer.

Data Sharing 

So when you give a call to an IVR call Centre , they ask you to press a number that will take you to the desired assistant. In the case of Chatbots, you can simply type out your concern, and the assigned executive will solve your problems within minutes. Customers can also share images and other files which they need for better assistance through the Chatbot.

Not too hard on the pocket 

Chatbots are always cheaper than IVR setups and also save the company the trouble of hiring the resource. When you choose automation over manpower, you end up making the system more efficient and less costly.

You can save as much as 30% on customer servicing by choosing automation. An IVR call centre agent will cost you $15- $200 whereas, a virtual assistant will only cost you about $1. Not to forget, manifold inquiry count, 24x7 assistance, and super-fast response time come as a bonus.

Public Opinion 

This could be one of the major drawbacks of getting an IVR - it's universally disliked! People tend to volume down their phones and rather not use your product again than deal with the cumbersome process of seeking assistance through these agents.

Chatbots, on the other hand, are increasingly gaining momentum amongst customers, and people love the fact that they can place a replacement for their order at 2 AM. That too, hassle-free, within just a few taps. This is why the average satisfaction rate of bot-only chats is 87.58%.

Here’s an easy comparison of Chatbot and IVR: 

It has now become evident that Chatbots are getting positive responses from customers and businesses are adapting to automation, now more than ever. If you're a small business, just starting out, here's a link you must check out! Take a demo of EasySocial today and see why brands like Honda, Dentsu, and Resonance are relying on us for their customer engagement needs.

EasySocial is a supercharged Whatsapp chatbot that helps customers gain top-notch assistance at one of India's most preferred social platforms. The Chatbot interaction feels like you're talking to a human who happens to have flashing speed, multimedia data sharing abilities, and round-the-clock support for you.

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How WhatsApp Chatbots are replacing traditional IVR calls!

The tourism industry is one of the most rapidly growing industries in the world, constantly evolving with new technologies. One such technology that's gaining popularity is the use of WhatsApp chatbots. Chatbots are revolutionizing how tourists plan and experience their trips, and they will only become more prominent in the future. In this article, we will explore the future of tourism with WhatsApp chatbots in 2023.

Personalized travel experiences:
One of the most significant benefits of WhatsApp chatbots for tourism is the ability to provide personalized travel experiences. In 2023, chatbots can make customized recommendations to the next level by leveraging AI algorithms to suggest itineraries based on a traveler's interests, budget, and preferences. Chatbots can take the traveler's data and create custom itineraries that suit their needs.

Booking automation:
With chatbots, travelers can book flights, hotels, and activities with just a few clicks. Chatbots will provide travelers with the best deals, options for cancellations, and other necessary details without communicating with a customer service representative. It will make booking and planning trips more accessible and efficient.

24/7 customer support:
Chatbots will enable travelers to receive 24/7 customer support, revolutionizing the tourism industry. In 2023, chatbots will be equipped to handle more complex queries and provide detailed information about destinations, travel routes, and activities. This will allow travelers a seamless experience, eliminating the need to wait for customer service representatives to be available.

Emergency Assistance: 
One of the most significant advantages of having a WhatsApp chatbot in the tourism industry is the ability to provide emergency assistance to travelers. With a chatbot, travelers can easily reach out for help if they encounter an unexpected situation, such as losing their passport or getting injured. Chatbots can provide instant support and guide travelers on the necessary steps. In addition, chatbots can also help travelers quickly locate emergency services such as hospitals, police stations, and embassies. This feature can significantly improve the safety and security of travelers, giving them peace of mind while exploring new destinations.

Seamless payment options:
Chatbots will also provide travelers with a seamless payment experience. In 2023, chatbots can integrate payment gateways within the chat, allowing travelers to make payments without leaving the app. This will reduce the steps required to book and pay for a trip, making the process more efficient and user-friendly.

In conclusion, WhatsApp chatbots are set to revolutionize the tourism industry in 2023. The future of the tourism industry is looking bright with the integration of WhatsApp chatbots. The benefits are undeniable: personalized travel experiences, booking automation, 24/7 customer support, emergency assistance, and seamless payment options. And now, with EasySocial's ready-to-deploy WhatsApp chatbots, any business in the travel and tourism industry can take advantage of this technology. Whether you're a hotel, homestay, travel agency, tour operator, cab or bus operator, ticketing platform, or any other service provider, EasySocial has a solution for you. The best part? Using the no-code chatbot builder, these chatbots can be customized to fit your specific needs in real-time. Additionally, the support team at EasySocial is there to help your brand improve its sales, marketing, and customer engagement processes by building seamless chatbot experiences. And with EasySocial.io being free for life, there's no reason not to try it. If you're a travel brand looking to grow your business, you owe it to yourself to see how EasySocial can help you achieve your goals. Get Free access to EasySocial today.

Discover how WhatsApp chatbots are changing the game for travelers in the tourism industry, providing personalized experiences, booking automation, 24/7 customer support, emergency assistance, and seamless payment options.

Exploring the Future of Tourism with WhatsApp Chatbots in 2023

##We have great news for you! 

We are excited to introduce our latest features designed to elevate your inquiry management to the next level. With these enhancements, you can effortlessly handle all customer inquiries with ease and deliver an exceptional customer experience. Our team has been hard at work, and we are pleased to introduce three new tabs in the chat menu : ALL, ACTIVE, and RESOLVED, which will greatly improve your ability to handle customer inquiries on WhatsApp.

![EasySocial_Tabs.png](https://ecms.easysocial.io/uploads/Screenshot_2023_06_01_at_11_54_49_AM_aad8aad9b4.png)

**ALL Tab**: This tab consolidates all incoming enquiry messages from the WhatsApp API, providing a centralized location to access and review all customer inquiries.This ensures that no customer query goes unnoticed and allows you to maintain a comprehensive view of all enquiries received.


**ACTIVE Tab**: This feature can work in 2 ways .Firstly, once the chatbot is disengaged, and a business representative initiates a conversation with a customer regarding an enquiry, the corresponding inquiry is automatically moved to the ACTIVE tab. This allows your team to actively address and prioritize ongoing customer needs. 
Secondly,If your chatbot includes a human handover node, customers expressing the desire to chat with an agent will be seamlessly transferred to the ACTIVE tab. This ensures prompt assistance from a human representative when necessary.

**RESOLVED Tab**: After successfully resolving an issue or enquiry, businesses can mark it as resolved by simply clicking on the EasySocial icon located beside the three-dot menu at the top portion of the chat. This action not only helps you maintain an organized and clutter-free workspace but also provides valuable insights into the number of resolved enquiries for future analysis and reporting purposes.

We understand that adapting to new features can sometimes be challenging, and our team is here to assist you every step of the way. If you have any questions, concerns, or need further guidance, please don't hesitate to reach out to us. You can contact us on [WhatsApp](https://e-so.in/helpdesk) or email us at [support@easysocial.io.](mailto:support@easysocial.io) Our dedicated support team will be more than happy to help you make the most of these new features and ensure a smooth experience.

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Fast & Easy way to manage & organise customer support on WhatsApp Chatbot

What’s a Whatsapp Shop
Whatsapp, in an attempt to make their users' experience more enriching, has introduced the Whatsapp Shop feature. It offers the Whatsapp business account owners to cater to its customers with e-commerce-like experience. A business can show its entire range of products by putting a catalog for its customers to check. The customer can add multiple items to their carts and shop all the products by placing an order.

This bold move has helped several small and medium-sized businesses gain an upsurge in their sales. Whatsapp Shop acts as a gateway to conversation commerce. However, is Whatsapp Shop going to be the next big tool for businesses to blow up their sales? Or does it come with room for improvement? We shall discuss that in this blog, so keep reading.

Set up your Whatsapp Shop in 3 steps
Setting up a Whatsapp shop is no rocket science; all you need is a Whatsapp business account. Simply follow these steps, and your shop will be ready to be explored!

1) Update business info.
The first thing you want to do is put a relevant profile picture and name, along with a description that talks about your business. You can tell about your latest collection, policy changes, location, payment methods, etc., in the description box.



 

2) Set your catalog
Next, you need to click on the three dots in the top right corner. It will take you to a menu bar. Click on Business settings and then go to Catalogue.



 

Your profile picture and description will be shown here at the top. If you wish to edit this information, you can do it by following the first step.

Next, click on the + button in the bottom right corner. Now you can add images of the product, its name, price, description, product link, etc.

Once you've entered all this information, you can click on Save.



 

In a similar manner, you can add more products or services to your catalog. Easy, right?

3) Start sharing
You can now share this catalog with your customers or in groups and promote your product and services with just one click!

 



The limitations
Whatsapp Shop surely gives a way to small businesses for securing customers, but it comes with some cons as well. Let's briefly discuss the drawbacks of using Whatsapp Shop and if it’s good enough for your business?

No categorization of products

1) No direct payment
Whatsapp Shop doesn't give an option for the user to directly pay for the product or service and hence creates a gap in the buying process. Having a direct payment option enhances the chances of a customer buying your product instantly. When delayed, carts are often abandoned.

2) Lack of automation
When you're using a Whatsapp shop, you are stripped of the greatest boon of automation. The business has to handle everything manually as Whatsapp Shop can’t be user with Whatsapp Chatbot. This means that while you're leveling up on your business promotions, you are slowing down on focusing on more important things.

3) Single user
One major limitation here is that your account can be operated only on one device. You can't have multiple people taking care of your business while you oil the engine. Also, logging into your account on desktop (Whatsapp Web) will need you to scan a QR code every time. The lack of a multi-user system restricts your speed and scale of customer engagement.

4) No categorization
Products listed in a business’s catalog are shown in a single window. There is a major lack of categorization of products which helps both, the buyer and seller to segment their products and services. A user who’s looking for one particular product will have to go through the entire catalog. If there’s a proper categorization of products, then people can buy them more quickly and effortlessly.

5) Limited features
The overall User Interface and features of the platform are limited and not much flexible. You only have certain features which help your customer view your business's catalog. More options can be inculcated to make it more interactive, feasible, and practical. Features such as elaborate product description in form on video, document, or links can be really useful. People need a much more efficient system which allows them to place an order in real-time, modify their orders, and check for the updated information by the business.

Breaking the limitations
Brands that rely on Whatsapp for their conversational commerce will have to wait to reveal more features. Here's where EasySocial comes into play - a conversational commerce tool that is one step ahead of Whatsapp Shop.

EasySocial gives you an experience of shopping on Whatsapp but with extra features such as a payment gateway, order placing, automated chats, multi-user platform, and so much more!

Businesses like restaurants and grocery shops can gain massive benefits from the platform as it enables quick customer interaction, real-time updates of new stock/ products, and a centralized system.

To learn more about conversational commerce, Whatsapp chatbot, and Easysocial, keep hooked to this space. We publish blogs to keep you updated and help your business grow by giving real solutions that make a difference!

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A Guide to Set-up WhatsApp Shop Easily

In today's digital age, businesses must be available to their customers around the clock. The best way to accomplish this is by using WhatsApp chatbots. WhatsApp chatbots can help enterprises to provide round-the-clock customer support, streamline communication, and improve customer satisfaction. In this blog post, we'll explore the top 5 benefits of using a WhatsApp chatbot for your business.

## 24/7 customer support: 
One of the most significant benefits of using a WhatsApp chatbot is that it can provide customer support 24/7. This means that customers can get answers to their questions and resolve issues outside of traditional business hours, improving their satisfaction and loyalty.

## Cost-effective:
Implementing a WhatsApp chatbot is often cheaper than hiring additional customer support staff. Chatbots can handle routine queries and provide support 24/7, freeing up human agents to address more complex issues. This can help businesses save money and improve their bottom line.

## Personalization:
WhatsApp chatbots can be customized to deliver personalized experiences based on customer preferences and behaviors. This can help businesses improve customer satisfaction and loyalty by providing tailored support.

## Efficiency:
By automating routine tasks, WhatsApp chatbots can help businesses improve their efficiency and productivity. Chatbots can handle simple inquiries, leaving human agents free to focus on more complex issues that require human intervention.

## Improved Customer Engagement:
WhatsApp chatbots can help businesses improve customer engagement by offering personalized and interactive experiences. Chatbots can provide recommendations, ask questions, and collect customer feedback, making the experience more engaging and meaningful. Additionally, businesses can use chatbots to send targeted messages to customers, such as promotional offers or updates, increasing the chances of customer conversion and retention.

In conclusion, WhatsApp chatbots offer many benefits for businesses of all sizes. From cost savings to improved customer engagement, chatbots can help businesses automate routine tasks and provide round-the-clock support to their customers. If you're interested in implementing a WhatsApp chatbot for your business, EasySocial.io is here to help.

We offer a powerful and user-friendly chatbot platform to help you get started with WhatsApp chatbots quickly and easily. Plus, _we're offering a special promotion right now_: sign up with EasySocial.io and get access to our chatbot platform for free for life!

Take this opportunity to take your business to the next level with WhatsApp chatbots. Visit EasySocial.io today to learn more and sign up for our free-for-life chatbot offer.

 Learn about the top 5 benefits of using a WhatsApp chatbot for your business. Discover how WhatsApp chatbots can help improve customer satisfaction, automate routine tasks, and increase engagement while being cost-effective. Visit EasySocial.io to get started with a free-for-life chatbot platform today.

The top 5 benefits of using a WhatsApp chatbot for your business

The top 5 benefits of using a WhatsApp chatbot for your business

24/7 customer support:

Cost-effective:

Personalization:

Efficiency:

Improved Customer Engagement:

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