Meta has announced a new pricing structure for the WhatsApp Business Platform, taking effect on July 1, 2025. This change impacts how businesses are charged for messages, distinguishing between paid template messages and free-form messages within the 24-hour customer service window.

If you’re using EasySocial, this update brings an important shift to our billing model as well. Here’s everything you need to know.

⸻

**TL;DR – Key Takeaways**
- Only template messages are chargeable (e.g. marketing, utility, authentication).
- Free-form messages within a 24-hour service window remain free under Meta’s pricing.
- Utility templates are now also free if sent within the service window.
- The 24-hour window resets with every new message from the user.
- EasySocial is switching to a credit-based billing system starting July 1, 2025.
- Updated plans will reflect on our website by July 7, 2025.

⸻

**Understanding WhatsApp Message Types**

**1. Template Messages (Charged)**

Structured, pre-approved messages—used for marketing, utility, or authentication purposes—are charged per message by Meta.

_On EasySocial: Each template message will consume 1 credit._

⸻

**2. Free-form Messages (Free during 24-hour window)**

These are unstructured messages that businesses can send freely once a user initiates a conversation. They are not charged by Meta within the active service window.

_On EasySocial: The entire 24-hour service window (no matter how many messages are exchanged) will consume 1 credit._

⸻

**3. Utility Template Messages – Free Within the Window**

Utility templates sent within the 24-hour customer service window are now free as per Meta’s new rules.

_On EasySocial: These still count as part of the 24-hour session and will be covered under 1 credit._

⸻

**What is the Customer Service Window?**

The customer service window is a rolling 24-hour timer that starts every time a customer sends you a message. While this window is open, your business can:
- Send free-form messages
- Send utility template messages

_EasySocial will count this entire session as 1 credit, regardless of the number of messages exchanged._

⸻

**EasySocial’s New Credit-Based System**

To align with Meta’s updated model and give you greater clarity and control, EasySocial is officially moving to a credit system starting July 1, 2025.

How It Works:
![whatsapp-easysocial-pricing.png](https://ecms.easysocial.io/uploads/whatsapp_easysocial_pricing_a669ecd2cd.png)

Each type of billable action will deduct 1 credit from your account.

Key Dates to Remember:
- ✅ July 1, 2025 – Credit system goes live for all users.
- 🌐 July 7, 2025 – Updated pricing and credit info will reflect on all plans on the EasySocial website.

⸻

**Example Scenario**

Let’s say a user sends a message at 10 AM:
- You respond with free-form replies at 10:05 AM → ✅ No Meta charge, but 1 EasySocial credit
- You send an order update using a utility template at 11 AM → ✅ Free from Meta, no extra EasySocial credit
- You send a marketing offer at 3 PM → ✅ Charged by Meta, 1 additional EasySocial credit
- The user replies again the next day → ✅ New 24-hour window, 1 more EasySocial credit

⸻

**Helpful Resources**

- WhatsApp Customer Service Window
- WhatsApp Message Types

⸻

**Final Thoughts**

This new pricing model provides flexibility and cost efficiency for businesses using WhatsApp for engagement. With EasySocial’s credit-based system, you now have a transparent and scalable way to manage your WhatsApp communication.


We recommend all users:

- Review current usage patterns
- Monitor credit usage starting July 1
- Explore our updated plans on the website from July 7

Need help planning or adjusting your usage? Our support team is ready to guide you.


WHATSAPP BLOG .png

📣 WhatsApp Business Platform Pricing Update: What You Need to Know (Effective July 1, 2025)

**EasySocial’s New Feature Roundup: Simpler, Smarter, and Faster Than Ever**

Here’s a detailed look at the newest features we’ve rolled out—all explained in a way that makes it easy to follow along with your screenshots.

**Multi-File Drag & Drop Upload**

You can now drag and drop multiple files into the chat window in one go—whether it's images, PDFs, documents, or other file types.

![Dragdrop.png](https://ecms.easysocial.io/uploads/Dragdrop_c1bd267c9c.png)

This makes it super easy to share presentations, brochures, invoices, or any batch of files with a client or lead—without having to upload them one by one. Just select the files from your desktop, drop them in the chat, and hit send.

**Contact Search from Message Composer**

Need to message someone quickly? You no longer have to scroll through your entire contact list.

![Searchcontact.png](https://ecms.easysocial.io/uploads/Searchcontact_9b7c7cd424.png)

Simply start typing the contact’s name directly while sending a message to a person, and the contact will show up instantly. It saves you several clicks and helps you get to conversations faster—especially when you're in a rush.

**Advanced Follow-Up Search**

Keeping track of leads and follow-ups is now much easier.

![notes.png](https://ecms.easysocial.io/uploads/notes_6b52c6cb74.png)

You can search follow-ups based on:
- Contact name or phone number
- Specific notes you’ve added
- Agent assigned to the contact
- Date or time filters

This means you can now pull up relevant follow-ups in seconds, making it easier to stay on top of pending conversations and deals.

**Highlighting Active Chats**

When your team is managing multiple chats, it can get confusing to know which ones are actively ongoing.

![active.png](https://ecms.easysocial.io/uploads/active_54fac5e8df.png)

We’ve added a visual marker to highlight chats that are currently active, so your agents know exactly where to focus. It’s a small but powerful improvement to boost productivity during high-traffic periods.

**Team Typing Indicator**

Ever had two agents reply to the same customer at the same time?

![typing.png](https://ecms.easysocial.io/uploads/typing_8ae56b0f22.png)

That’s now avoidable. EasySocial now shows real-time typing indicators, so you can see who else on your team is typing in a given conversation. This promotes better coordination and eliminates duplicated replies.

**Streamlined Multi-Contact Messaging**

Sending the same message to multiple people is now faster than ever.

![Send message 1.png](https://ecms.easysocial.io/uploads/Send_message_1_c6f985bcab.png)

Simply select multiple contacts directly from the chat, then send a template message to all of them in one go. This eliminates manual effort and ensures consistent communication across your entire contact list.

**Bulk Assign Contacts**

Assigning leads or customers to your team members is now easier than ever.

![Assign.png](https://ecms.easysocial.io/uploads/Assign_95e878e663.png)

Just select multiple contacts at once, and assign them to any agent on your team. This is especially helpful for managers distributing leads or support tickets at the start of a shift or campaign.

**Enhanced Chatbot Personalization**

Your chatbot can now share more than just a name. It can also include the agent’s phone number and email address in replies.

![engage.png](https://ecms.easysocial.io/uploads/engage_ea83cb20b4.png)

To enable smoother handovers from bot to human, simply go to the settings of your active chatflow and add variables to the engaging and disengaging messages. These variables will automatically include your team member’s details—such as their name, phone number, or email. This makes the transition more seamless and transparent, allowing customers to know exactly who they’re speaking with and how to contact them directly.

**Excel Upload in Any Format**

Forget about following a rigid Excel format for broadcast uploads.

![Excel.png](https://ecms.easysocial.io/uploads/Excel_8afacfa4f3.png)

With this update, EasySocial automatically reads and adapts to any structure your Excel file uses. Whether your column names are custom, missing, or in a different order—it just works. This drastically simplifies sending broadcasts to a contact list.

**Voice & Audio Message Support**

Sometimes text just isn’t enough.

![Recording.png](https://ecms.easysocial.io/uploads/Recording_1dac3ab9f7.png)

You can now:
Send pre-recorded audio files or record live voice messages directly in the chat
This is especially useful for explaining complex issues, sharing verbal confirmations, or just adding a human touch to your support.

**Powerful New Chatbot Node Features**

We’ve made three major enhancements to chatbot logic:

**1. If-Else Node for Tag-Based Flows**

Create intelligent flows based on specific tags—like customer type, source, or language. This allows the chatbot to send different messages based on how the user is tagged.

![If else.png](https://ecms.easysocial.io/uploads/If_else_1e7521890a.png)

**2. True/False Media Detection Node**

Now your bot can detect whether a user has uploaded a file, image, or audio, and take action accordingly. For example, you can set up a different reply if no media was received.

![truefalse.png](https://ecms.easysocial.io/uploads/truefalse_df64ba77f3.png)

**3. Date Calculation Node for Lead Fields**

You can now perform calculations on date fields. Want to follow up 3 days after a demo, or set a reminder 7 days before plan expiry? The Date Calc node makes it easy to store and use those dynamic dates.

![Date.png](https://ecms.easysocial.io/uploads/Date_f7a2ca7cd9.png)

**💬 Wrapping Up**

Each of these updates is designed to remove friction, save you time, and enhance your customer conversations.

We hope you and your team enjoy using these features as much as we enjoyed building them.
Stay tuned for more updates soon—because we’re just getting started 🚀

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Mid-Year Makeover: June UI & Feature Updates

In today's interconnected digital landscape, seamless integration between platforms is paramount for businesses aiming to optimize their workflows and enhance customer engagement. EasySocial's **Webhooks** feature serves as a vital bridge, facilitating real-time data exchange between EasySocial and external Customer Relationship Management (CRM) systems.

**Understanding EasySocial Webhooks**

Webhooks are automated notifications sent from one system to another when specific events occur. By integrating EasySocial Webhooks with your CRM, you can ensure that pertinent events within your CRM trigger immediate actions or updates in EasySocial, fostering a more responsive and efficient operational environment.

**Key Features and Benefits**

- **Real-Time Data Synchronization**: Webhooks enable instant data transfer between your CRM and EasySocial, ensuring that both systems remain updated without manual intervention.

- **Enhanced Lead Management**: Automatically receive notifications in EasySocial when key events occur in your CRM, such as the addition of new leads or updates to existing ones, allowing for timely follow-ups and engagement.

- **Operational Efficiency**: By automating data exchange, webhooks reduce the need for manual data entry, minimizing errors and freeing up valuable time for your team to focus on strategic tasks.

**Practical Applications**

Consider a scenario where a new lead is added to your CRM. With EasySocial Webhooks configured, this event can automatically trigger a notification in EasySocial, prompting your sales team to initiate contact promptly. Similarly, updates to lead information or changes in contact details in the CRM can be reflected in real-time within EasySocial, ensuring consistency across platforms.

**Conclusion**

Integrating EasySocial Webhooks with your CRM system empowers your business with real-time data synchronization, enhanced lead management, and improved operational efficiency. By automating the flow of information between platforms, you can respond more swiftly to customer interactions, maintain accurate records, and ultimately drive better business outcomes.

easysocial webhook.webp

Discover how EasySocial Webhooks streamline CRM integration or 3rd party app integration through real-time data synchronization, automated lead management, and improved operational workflows.

EasySocial Webhooks: Real-Time Data Sync with External Apps & CRMs Made Simple

In today's digital landscape, effectively managing your WhatsApp Business API account is crucial for maintaining seamless communication with customers. Beyond the technical documentation, understanding the practical implications of your account's status can empower your business to optimize interactions and enhance customer satisfaction.

**The Importance of Monitoring Your WhatsApp Account Status**

Regularly reviewing your account status isn't just about technical upkeep; it's about ensuring that your business remains responsive and trustworthy in the eyes of your customers. An active and healthy account status translates to uninterrupted communication, fostering stronger relationships and trust with your audience.

**Key Metrics and Their Business Implications**

1. **WhatsApp Health**

   - **Business Insight**: A "Good" status indicates that your messages are reaching customers effectively. Conversely, a "Poor" status could mean potential disruptions, possibly leading to customer dissatisfaction. Regular monitoring allows for proactive measures to maintain optimal communication channels.

2. **Messaging Tier**

   - **Business Insight**: Understanding your messaging limits helps in planning marketing campaigns and customer outreach. Staying within your tier ensures compliance and avoids potential service interruptions.

3. **Payment Method**

   - **Business Insight**: An active payment method ensures that your services continue without a hitch. Lapses can lead to halted communications, which might harm customer relationships and business reputation.

4. **Included Conversations**

   - **Business Insight**: Tracking the number of conversations helps in budgeting and forecasting. It ensures that you are aware of your usage patterns and can adjust your strategies accordingly to avoid unexpected costs.

5. **Wallet Balance**

   - **Business Insight**: A sufficient wallet balance ensures that you can continue engaging with customers beyond the included conversations. Regular top-ups prevent any disruption in communication, especially during peak business periods.

6. **Daily Conversation Limit**

   - **Business Insight**: Being aware of daily limits allows for strategic planning of customer interactions. It ensures that your outreach efforts are spread out effectively, maximizing engagement without breaching set boundaries.

7. **Campaign Readiness**

   - **Business Insight**: A ready status means you can launch marketing campaigns promptly, capitalizing on market trends and business opportunities without delay.

**Proactive Management for Sustained Success**

By actively monitoring these metrics, businesses can anticipate and address potential issues before they escalate. This proactive approach not only ensures uninterrupted communication but also demonstrates to customers that your business is reliable and attentive to their needs.

**Conclusion**

While technical documentation provides the "how-to," understanding the "why" behind monitoring your WhatsApp Business API account status adds a strategic layer to your operations. By appreciating the business implications of each metric, you position your company to deliver consistent, high-quality customer interactions, ultimately driving growth and success in the competitive digital marketplace.

Screenshot 2025-03-20 162131.png

Learn how tracking your WhatsApp Business API account metrics like health, messaging tier, and wallet balance can ensure uninterrupted communication and boost customer satisfaction.

Why Monitoring Your WhatsApp Business API Status is Critical for Seamless Customer Communication

In chatbot development, maintaining organized and efficient conversational flows is essential for a seamless user experience. EasySocial's **Chatflow Switcher Node** provides a solution by enabling the redirection of users between different chatflows based on specific conditions, such as language preferences or service categories.

**Purpose**

The Chatflow Switcher Node is designed to streamline complex chatbot interactions by directing users to the appropriate chatflow tailored to their needs. This approach prevents the main chatflow from becoming overly complicated, enhancing manageability and user navigation.

**How It Works**

1. **Configuration**: Developers create multiple chatflows within the EasySocial chatbot system, each dedicated to a specific function or service. A core chatflow serves as the central point from which users can be redirected.

2. **Integration**: The Chatflow Switcher Node is incorporated into the core chatflow at points where transitioning to another chatflow is appropriate.

3. **Redirection**: When a user reaches the Chatflow Switcher Node during a conversation, they are seamlessly redirected to the designated chatflow as specified by the developer.

**Use Case Example**

Consider a travel agency offering multiple services, such as flight booking, hotel booking, and cab booking. Instead of consolidating all services into a single, complex chatflow, the agency can use the Chatflow Switcher Node to direct customers to the appropriate chatflow based on their selected service. For instance, if a customer chooses "Hotel Booking," the Chatflow Switcher Node redirects them to the hotel booking chatflow, ensuring a focused and streamlined interaction.

**Benefits**

- **Enhanced Organization**: Segmenting services into distinct chatflows allows businesses to maintain cleaner and more manageable chatbot structures.

- **Improved User Experience**: Users benefit from targeted interactions that directly address their specific needs without navigating through unrelated options.

- **Scalability**: As businesses expand their offerings, additional chatflows can be integrated without overhauling the existing chatbot framework.

Incorporating the Chatflow Switcher Node into your EasySocial chatbot architecture can significantly enhance the efficiency and clarity of user interactions, leading to increased customer satisfaction and engagement.

chat flow switcher Landscape .webp

Streamline chatbot interactions with EasySocial’s Chatflow Switcher Node. Seamlessly redirect users between chatflows based on preferences or services for a more organized, scalable, and user-friendly chatbot experience.

Chatflow Switcher Node – Streamlined Multi-Flow Chatbot Redirection | EasySocial

In today's fast-paced digital landscape, providing seamless and efficient customer interactions is paramount. EasySocial, a leading WhatsApp automation platform, offers a suite of tools designed to enhance user engagement. One such feature is the External Weblink Node, which enables chatbots to redirect users to external web pages directly from the chat interface. 

**Purpose**

The **External Weblink Node** acts as a seamless connector between the chatbot and external resources, enabling businesses to provide additional information or services beyond the chat environment. With this node, users can effortlessly transition from a chatbot conversation to a designated webpage, enhancing their overall experience.  

Previously, links had to be embedded directly within messages, which was not visually appealing—especially when dealing with long URLs. However, the **External Weblink Node** allows links to be placed within a CTA button, making interactions cleaner, more engaging, and user-friendly.

**How It Works**

- User Interaction: During a conversation flow, when the flow reaches the External Weblink Node, the user is presented with a CTA button.

- Redirection: Upon clicking the button, the user is taken to the designated external webpage, facilitating access to additional information or services. 

**Use Case Example**

Consider a scenario where a student inquires about their exam results through their school's WhatsApp chatbot. Instead of manually retrieving and sending individual results via chat, the chatbot employs the External Weblink Node to direct the student to the official results portal. The link can be dynamically generated to include the student's roll number, class, and name, ensuring that upon clicking, the student is taken directly to their personalized results page without the need for additional login credentials. This approach streamlines the process, making it quick, seamless, and user-friendly. 

**Benefits**

- Enhanced User Experience: By providing direct access to external resources, users can obtain the information they need without unnecessary back-and-forth interactions.

- Efficiency: Automating the redirection process reduces the workload on customer support teams and minimizes response times.

- Personalization: Dynamic URL generation allows for personalized content delivery, catering to individual user needs.

- Presentation : It looks more professional and gives a better user experience.

Incorporating the External Weblink Node into your EasySocial chatbot can significantly elevate the quality of customer interactions, providing a more comprehensive and satisfying user experience.

ext weblink landscape .webp

Discover how EasySocial’s External Weblink Node transforms WhatsApp chatbot interactions by seamlessly redirecting users to external web pages with dynamic and personalized CTA buttons.

Boost User Engagement with EasySocial’s External Weblink Node for WhatsApp Automation

##We have great news for you! 

We are excited to introduce our latest features designed to elevate your inquiry management to the next level. With these enhancements, you can effortlessly handle all customer inquiries with ease and deliver an exceptional customer experience. Our team has been hard at work, and we are pleased to introduce three new tabs in the chat menu : ALL, ACTIVE, and RESOLVED, which will greatly improve your ability to handle customer inquiries on WhatsApp.

![EasySocial_Tabs.png](https://ecms.easysocial.io/uploads/Screenshot_2023_06_01_at_11_54_49_AM_aad8aad9b4.png)

**ALL Tab**: This tab consolidates all incoming enquiry messages from the WhatsApp API, providing a centralized location to access and review all customer inquiries.This ensures that no customer query goes unnoticed and allows you to maintain a comprehensive view of all enquiries received.


**ACTIVE Tab**: This feature can work in 2 ways .Firstly, once the chatbot is disengaged, and a business representative initiates a conversation with a customer regarding an enquiry, the corresponding inquiry is automatically moved to the ACTIVE tab. This allows your team to actively address and prioritize ongoing customer needs. 
Secondly,If your chatbot includes a human handover node, customers expressing the desire to chat with an agent will be seamlessly transferred to the ACTIVE tab. This ensures prompt assistance from a human representative when necessary.

**RESOLVED Tab**: After successfully resolving an issue or enquiry, businesses can mark it as resolved by simply clicking on the EasySocial icon located beside the three-dot menu at the top portion of the chat. This action not only helps you maintain an organized and clutter-free workspace but also provides valuable insights into the number of resolved enquiries for future analysis and reporting purposes.

We understand that adapting to new features can sometimes be challenging, and our team is here to assist you every step of the way. If you have any questions, concerns, or need further guidance, please don't hesitate to reach out to us. You can contact us on [WhatsApp](https://e-so.in/helpdesk) or email us at [support@easysocial.io.](mailto:support@easysocial.io) Our dedicated support team will be more than happy to help you make the most of these new features and ensure a smooth experience.

EasySocial Resolve Chats.png

Fast & Easy way to manage & organise customer support on WhatsApp Chatbot

The tourism industry is one of the most rapidly growing industries in the world, constantly evolving with new technologies. One such technology that's gaining popularity is the use of WhatsApp chatbots. Chatbots are revolutionizing how tourists plan and experience their trips, and they will only become more prominent in the future. In this article, we will explore the future of tourism with WhatsApp chatbots in 2023.

Personalized travel experiences:
One of the most significant benefits of WhatsApp chatbots for tourism is the ability to provide personalized travel experiences. In 2023, chatbots can make customized recommendations to the next level by leveraging AI algorithms to suggest itineraries based on a traveler's interests, budget, and preferences. Chatbots can take the traveler's data and create custom itineraries that suit their needs.

Booking automation:
With chatbots, travelers can book flights, hotels, and activities with just a few clicks. Chatbots will provide travelers with the best deals, options for cancellations, and other necessary details without communicating with a customer service representative. It will make booking and planning trips more accessible and efficient.

24/7 customer support:
Chatbots will enable travelers to receive 24/7 customer support, revolutionizing the tourism industry. In 2023, chatbots will be equipped to handle more complex queries and provide detailed information about destinations, travel routes, and activities. This will allow travelers a seamless experience, eliminating the need to wait for customer service representatives to be available.

Emergency Assistance: 
One of the most significant advantages of having a WhatsApp chatbot in the tourism industry is the ability to provide emergency assistance to travelers. With a chatbot, travelers can easily reach out for help if they encounter an unexpected situation, such as losing their passport or getting injured. Chatbots can provide instant support and guide travelers on the necessary steps. In addition, chatbots can also help travelers quickly locate emergency services such as hospitals, police stations, and embassies. This feature can significantly improve the safety and security of travelers, giving them peace of mind while exploring new destinations.

Seamless payment options:
Chatbots will also provide travelers with a seamless payment experience. In 2023, chatbots can integrate payment gateways within the chat, allowing travelers to make payments without leaving the app. This will reduce the steps required to book and pay for a trip, making the process more efficient and user-friendly.

In conclusion, WhatsApp chatbots are set to revolutionize the tourism industry in 2023. The future of the tourism industry is looking bright with the integration of WhatsApp chatbots. The benefits are undeniable: personalized travel experiences, booking automation, 24/7 customer support, emergency assistance, and seamless payment options. And now, with EasySocial's ready-to-deploy WhatsApp chatbots, any business in the travel and tourism industry can take advantage of this technology. Whether you're a hotel, homestay, travel agency, tour operator, cab or bus operator, ticketing platform, or any other service provider, EasySocial has a solution for you. The best part? Using the no-code chatbot builder, these chatbots can be customized to fit your specific needs in real-time. Additionally, the support team at EasySocial is there to help your brand improve its sales, marketing, and customer engagement processes by building seamless chatbot experiences. And with EasySocial.io being free for life, there's no reason not to try it. If you're a travel brand looking to grow your business, you owe it to yourself to see how EasySocial can help you achieve your goals. Get Free access to EasySocial today.

Discover how WhatsApp chatbots are changing the game for travelers in the tourism industry, providing personalized experiences, booking automation, 24/7 customer support, emergency assistance, and seamless payment options.

Exploring the Future of Tourism with WhatsApp Chatbots in 2023

In today's hyper-competitive business landscape, companies constantly search for innovative ways to generate leads and drive sales. A WhatsApp chatbot is one of the most effective tools for achieving these goals. Chatbots allow businesses to provide 24/7 support to their customers, automate routine tasks, and improve engagement. This post will explore how you can use WhatsApp chatbots for lead generation and sales conversion.

Qualify leads with interactive quizzes.
Interactive quizzes are a great way to qualify leads and gather valuable data about your potential customers. By asking a series of questions, your chatbot can help determine which of your products or services best fit each lead. You can also use quizzes to gather information about your leads' interests, preferences, and pain points, which can help you personalize your marketing messages and improve your conversion rates.

Offer personalized product recommendations.
Chatbots can analyze the data collected from your quizzes and provide personalized product recommendations to your leads. By tailoring your offerings to each individual's needs and preferences, you can increase the chances of converting them into customers. Your chatbot can even offer discounts or special promotions to incentivize leads to the purchase.

Provide real-time customer support.
One of the most significant benefits of a WhatsApp chatbot is that it provides real-time customer support. By answering common questions and resolving issues quickly, you can improve customer satisfaction and increase the chances of converting leads into customers. You can also use your chatbot to automate the sales process by processing orders, scheduling appointments, or sending follow-up messages.

Build relationships with personalized messaging.
Building relationships with your customers is crucial for long-term success. Chatbots can help you by sending personalized messages showing your leads that you care about their needs and interests. By sending personalized messages based on their browsing history or previous purchases, you can keep your brand top-of-mind and improve your chances of making a sale.

Automate lead follow-up
Following up with leads can be time-consuming, but it's crucial for turning them into customers. With a chatbot, you can automate lead follow-up by sending targeted messages based on their previous interactions with your business. By setting up automated workflows, you can ensure that your leads receive relevant messages immediately without manual intervention.

In conclusion, WhatsApp chatbots are an effective tool for lead generation and sales conversion. You can optimize your sales process and increase conversion rates by using interactive quizzes, offering personalized product recommendations, providing real-time customer support, building relationships with customized messaging, and automating lead follow-up. EasySocial.io provides a no-code chatbot builder, making it easy to create custom chatbots that meet your business needs. Sign up for a free-for-life chatbot and start generating more leads and converting sales today!

Discover how WhatsApp chatbots can help you generate leads and drive sales. Learn how to use personalized product recommendations, real-time customer support, personalized messaging, and automated lead follow-up to optimize your sales process and increase conversion rates. Try EasySocial.io's no-code chatbot builder for free and start converting more sales today.

How to use WhatsApp chatbots for lead generation and sales conversion

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We won't lie- it's painful to see new businesses not getting through the market because of their ignorance about e-commerce. When your business adopts e-commerce, it opens up to new ways to scale and succeed. It's improbable to find one perfect formula to ace your sales but striving for it is just as important.

Over the years, there have been many businesses that have refrained themselves from getting into setting an online shop. This inhibition can be credited to the misconceptions that are held around e-commerce portals. Even worse, businesses jump into e-commerce with some wrong ideas and end up cursing what could possibly be the biggest boon for them.

So, in this article, we will talk about some of the commonly held myths about e-commerce and what are the facts.

Myth #1
E-commerce is not for small businesses
Small businesses often think that just because they don't have much to offer and their customer base is limited, e-commerce will only become an additional cost for them.

Fact:

Multiple brands started small but scaled massively only because they played their cards right on the online platform. Your website has to have good SEO and all the right products to attract a customer, irrespective of how small your business is. If you're doing it right then, an e-commerce store is exactly what you need.

Myth #2
You need to have an app
Now that we're seeing brands getting mobile apps as soon as they hit the market, it has never been a compulsion. The mobile app comes with additional cost and resourcing, which can be challenging for a small business.

Fact:

If your e-commerce website is fully featured and mobile optimized , you don't need to get an app. Your customers will not prefer downloading multiple apps for occasional purchase. However, buying your products instantly through a Whatsapp chatbot can be a real game changer for them as it’s highly convenient and less time consuming.

To offer your customers a better experience, you can integrate a Chatbot into your e-commerce portal. Who needs a mobile app when you can interact with a human-like chatbot on Whatsapp? It will save you a substantial amount of money and your customers the effort of downloading an app.

Myth #3
You need to have a niche product
Well, it never hurts a business to have a unique product or a unique selling proposition. Many small and medium businesses often refrain from getting an e-commerce store just because their product has a wider customer base or the product is used by masses.

Fact:

If you are offering something that is a household item or something that’s regularly used by your audience, then don’t let your lack of exclusivity stop you from winning with an online shopping portal. Most businesses thrive and succeed when their product becomes a part of their customers’ lifestyle. In such cases, the customers have high brand loyalty as well. Now, serving your trusting customers with this brand loyalty and the convenience of online stores will only benefit your business.

Myth #4
E-commerce needs a lot of your time & efforts
It is less of a myth and more of a subjective challenge. For some businesses, setting up e-commerce can be a nightmare. For the others, it could be a cakewalk. In its earlier years, e-commerce platforms were really difficult to understand and implement.

Fact:

Setting up your website or selling products online isn't the hardest thing you'll have to do. Selling online has become easier than ever with quick installation, uncomplicated user interface, and limited requirement of technical knowledge. It has become as doable as running a social media account. Through EasySocial, you can set-up your e-commerce store in as little as 30-45 seconds! You can also upload a bulk inventory in just one click.

Myth #5
E-commerce is expensive
Traditional e-commerce stores that needed to be built from ground-up used to be exorbitantly priced. Due to a lack of understanding of the market, target group, and selling platforms, brands were looted in the name of going online. Recovering this heavy amount was nearly impossible as it had more time, management, and manpower demands.

Fact:

Businesses used to overpay because they were unaware of how they can sell their products through online platforms. The truth is, you don’t need to create an e-commerce store from scratch. Cloud based platforms like EasySocial are offering one-click online store set-ups. The platform offers exceptional performance and app-like experience for customers. The cost is extremely affordable and the results are significant.

Myth #6
Transaction costs are crippling
When you are using a third party tool to sell your product, the transaction cost can become sizable. However, the truth is far from the myth. Transaction cost is a crucial factor that affects every business’s profit margins. Some payment gateways can charge from 1.5-3% on each transaction which is a large chunk of earnings in low-margin products. That’s why it’s important to understand how you can cut it down and avoid paying from your pockets.

Fact:

Online stores open-up new ways for you to conduct business without paying extra from your profits and pockets. You must select the right platform to carry out transactions; platforms that don’t charge extra or have zero transaction cost. Payment platforms like Paytm, PhonePe, Google Pay, and UPI charge a 0% transaction fee. EasySocial is built around free payment options to minimize your cost for business and maximize your profits while giving your business the best of e-commerce experience.

Myth #7
You need extensive support for your e-commerce
E-commerce isn't easy to master - true! There will be a lot of challenges, and you might need assistance every step of the way.

Fact:

However tough it might get, automating your e-commerce shop is the best way! If you're dubious about getting a dynamic website or launching your products online on giant e-commerce platforms, you can get it done through EasySocial. The platform gives a state-of-the-art infrastructure, automatic services, auto-scaling virtual machines that can handle any amount of customer interactions. It’s so self-sufficient that you don’t have to give any external support for its smooth functioning. Click here to see how it works.

Myth #8
Virtual Shopping experience don’t need human touch
We can still see many businesses ignoring the need to provide a personal and more human-like experience to their customers in the online shopping portals.

Fact: 

The times are changing, and everyone wants to experience an in-store experience in the comfort of their homes. If you can help your customer pick the right size, find the best offer, and navigate to your store - all with the help of an automated chat, then you are winning at your customer engagement. Understand that shopping is not merely an exchange of goods for money, it’s an emotional experience. Especially in Indian consumer behaviour, we can see a customer’s need for negotiation. So, rather than making your online store completely mechanical, add a touch of human connection by giving one-to-one personal conversation. This will boost your chances of acquiring the customers and also help you sell more than what the customer intends on buying.

Conclusion
Now that all your e-commerce myths are debunked, it’s time to take your business online. The mantra for success today is to ensure your presence on a platform where your customer is. Give your customers the convenience and extraordinary experience of shopping at the comfort of their home. EasySocial allows you to give a 24x7 shopping experience to your buyers, and get a personalized e-commerce website experience or do a Whatsapp Chat. They can place an order in just one click, seek instant support, look through your entire catalogue and do much more!

8 E-commerce Myths Busted Today!

No ad, No gimmicks; that's how WhatsApp stands out with its platform. The Facebook-owned company was built with all the intentions of connecting people across seas without letting them feel the distance. The messaging application has now become a part of our lives, more than it intended to, and we're grateful in so many ways. Not just interpersonal communications, WhatsApp is also playing a pivotal role in helping brands take a forefront in customer support and engagement. The messaging application's utility has evolved dramatically through its timeline.

In 2009, when the application was just launched, nobody could tell that it's going to be a game-changer for small to large businesses. But now, it's the year 2021, and WhatsApp Business API has entered the chat, and believe us, you want to be a part of this conversation. Keep reading to know how WhatsApp Business API is bringing delight to brands and how your brand can also benefit from it.

What's with the API?

To understand WhatsApp Business API, you first need to know that it's different from Whatsapp Business. The former one is meant for large businesses or enterprises who need more extensive services for their Whatsapp business accounts. The latter is designed for small and medium-sized businesses and has limited offerings.

Mobile messages have a 98% open rate against 20% in emails which is why businesses are now making WhatsApp marketing more mainstream. The goal is to expedite the communication between the customer and business. However, there are many more solution providers who are giving similar services under a better package.

WhatsApp Business API Features

Let's have a look at some of the exclusive features offered by WhatsApp Business API and how they can give your brand a better way to communicate with your customers.

1) Message Tools

The newly introduced channel gives brand liberty to send out one-way notifications like appointments, alerts, confirmations, payment information, verification codes, tickets, and so much more. They can also make the chat two-way for superior customer support.

Promotional/ Bulk messages
Automated messages, ticket sharing, automated notifications, opt-ins, etc are not integrated into the WhatsApp Business service, and this is where the API comes into play.

You can send out coupon codes, gifts, upselling and cold call messages to your customers at one click using the API.

Template messages
WhatsApp Business does not have the feature to let the business send out template messages and make conversations easier. You can automate almost all of your chat by setting predefined texts and also assign the chat from the bot to a human when needed.

Opt-ins
The thing about WhatsApp Business API solution is that you can only connect with customers who have either reached out to you first or have opted-in to receive messages from your business.

Personalized chats
WhatsApp lets you make your conversations as fun and interactive as possible by allowing emojis, images, videos, links, PDFs, etc in a chat. However, with the API version, you only get 24 hours to answer your service requests. If you miss this time window, you will need the customer's permission to restart the conversation. The time barrier creates an urgency for the business to solve its customer's problems faster and stay on its toes at all times.

2) Data security and chat encryption

User data security should be the top priority for any service provider. The WhatsApp Business API solution has a secure system that makes your conversations safe and secure. You can share bank account details or any sensitive information without worrying about it blowing out on the internet. The messages are end-to-end encrypted which makes the data unavailable for any third party to read or use.

A quick comparison

If you've read till here, we're sure you have got some good insight about WhatsApp Business API, and its features. But there's so much more to it than just these features. Here's a quick comparison between WhatsApp Business and WhatsApp Business API for you to understand the distinction better!

So what's best for you?

Depending on the size and nature of your business, you must decide for yourself after carefully considering all the features. Nonetheless, WhatsApp has boomed as a marketing platform, and we've seen multiple big brands acing their customer engagement through the platform. Similarly, several small businesses have gained momentum through the correct use of the medium. It also comes down to using the best service provider. You must not end your quest for the best at Whatsapp Business API Provider as products like EasySocial are here to make your lives even easier!

Business API is a library of code, which is difficult to be integrated into the daily workflow by small and medium businesses; it requires the expertise of a technically adept team. EasySocial has done all the hard work for you and made WhatsApp Business API easy to use with a customizable chatbot that meets the needs of individual business needs.

Their unique platforms give you all the benefits and features that WhatsApp Business API has to offer, clubbed with unique automation capabilities that help you scale your business without hassle. Get upto 1800 customer enquiries answered within seconds and save big by choosing automation over traditional IVR. The supercharged chatbot is designed in a way that no coding is required for a business to get started and enjoy its dynamic features in one go! Book a demo now to see it for yourself.

An Introduction to WhatsApp Business API

Conversational Commerce, as the name suggests, is a way of shopping while having a conversation with a virtual assistant. The term was coined by Uber’s Chris Messina in 2015 and has gained huge momentum since then. Imagine walking into a Shoe store and the sales executive assisting you with the right size, shoe style, and heel height. Sounds like a regular shopping experience, right?

Now, imagine all of those services provided to you on your mobile screen, without even having to leave the app you're using. This is what Conversational Commerce typically offers. The method integrates the dynamically evolving technology of AI, Chatbots, Virtual Assistant, etc, in the shopping experience. Apps like Facebook Messenger, Whatsapp ChatBot and many others are giving a way to conversational commerce. Let's dig deeper into this newly introduced sales method and how it can benefit your brand.

A Closer Look
Since Conversational Commerce is an interactive form of selling, it gives an edge to businesses that are looking to empower their customer engagement. But there's more to it; here's a simplified breakdown for you:

Pros
The instant conversation gives space for collecting feedback, making recommendations, and closing sales immediately.
Your customers can always buy your product/ service at any time without making a physical visit to the store.
These chatbots are highly affordable, 10 times more efficient, and replace traditional IVRs as well.
It's easier to convert leads as you have the customer's contact and solve their inquiries effectively.
Cons
Building the initial database and infrastructure can be a minor challenge for some businesses. If you are opting for a Whatsapp Chatbot like Easysocial, you will not face this roadblock.
Hesitating to ditch the traditional selling methods and adopting the new and improved ones can be difficult for some established businesses.
How are big brands doing it?
'The future is AI,' we all have heard it multiple times, but here's a thought - the 'presence' is AI, and it's here to stay. Over the past 4-5 years, we have seen multiple brands skyrocketing their sales game with the integration of conversational commerce, and their experiments are inspiring! The brands have started seeing lesser abandonment of carts by their customers ever since they've started shopping through the virtual salesperson.

Before we move on, let us tell you that there can be multiple types of Conversational commerce facilitators. These can be Live Chat, Voice Assistants, Chatbots, Messaging Apps, etc. Now, let's see how your favorite brands made you love them even more with one smart move!

1) H & M
With a huge customer base, H&M surely made a mark in their sales by introducing a Chatbot that personalizes their customers' experience at length. The user can chat with the bot on KiK, and based on the customer's preferences, the bot makes personal recommendations to them. This is based on the customers' preferred style, color, choice of clothing, and much more! Basically, a Digital Stylist, that too, for free! It's surely a win-win situation.

2) Starbucks
Brands like Starbucks, which are already winning at their connection with their customers (name on the cup), are taking one step forward. Starbucks has an in-app chatbot that helps people streamline their morning coffee routine. Their bot is called the Barista Bot, and it understands people's agony of standing in long queues, waiting for their coffee, and getting late for work. Using the Barista Bot, people can place an order, even through voice command, make the payment, and get notified when their brew is ready to serve. It's doing just what coffee is supposed to do - make lives easier.

3) Amazon Alexa
Every Alexa owner loves to have fun with this Smart Device in their own way. Amazon Alexa is, hands down, a super addictive virtual assistant who does it all for you! Change your room lights, order your grocery, play your favorite song, or ask her to do calculations for you. This form of Conversational Commerce can also be seen in Google Assistant, Apple's Siri, Cortana, amongst the famous ones.

4) SlackBot
It's always nice to have some work-related conversations taken care of. Slackbot aims at making your workspace more interactive and responsive by doing it for you. It can auto-reply to some messages, remind you of your calls and meetings, give you a hilarious laugh by telling a joke, and update teammates' status for you to keep track. There's much more that can be done with it. Although the bot is not entirely human-like as of now, it keeps the workflow going and does wonders for professionals using Slack.

5) Pizzahut
Now you can enjoy your cheesy, crusty delight at work or home without worrying too much about looking up new offers. Pizzahut enables its customers to place an order via Twitter or Facebook Messenger, reorder with a touch of a finger, ask for promotional codes, and even answer the customer's frequently asked questions. Making pizza a comfort food in all senses, isn't it?

Here's how you can benefit from it
So now you have a decent amount of information on conversational commerce and how brands are leveraging this technique. Now the real question is, how can your brand benefit from it, and do you really need it?

Here's how Conversational commerce can be a gamechanger for your business:

1) Fuel sales conversion - There are as many as 70% of carts laying abandoned on the internet, and you don't want to be a part of that statistic. Getting a chatbot can help you offer your customers live support, new offers, and take follow-ups on their purchases.

2) Close hot leads - A sale is just one decision away! Your chatbot will help your customers make that decision. Customers can get all the details of their order, respond to their concerns immediately, notify them of revised prices, and hand over the chat to agents if more personalized assistance is required.

3) Collect feedback - Reviews, testimonials, and feedback are extremely important for a brand to improve its product, services, and customer satisfaction. Bots will collect feedback from your customers instantly after their purchase without making it too pushy.

4) Customer engagement - Virtual assistants are far more affordable, efficient, and proactive than IVR call centers. Customers tend to respond to them and like them more than a human agent calling incessantly. It's crucial to keep a check on your customer engagement, and it can be easier with a great conversational commerce facilitator like Whatsapp Chatbot.

5) Upselling - Introducing an upgrade feature or a new product to your existing customer can be tricky business. But these bots can do it by giving them a quick heads-up of the new product, reminding them to restock their product, or a nudge of discount to close the deal.
So now you have learned enough to get yourself started with a conversational commerce method. If you are looking for a Supercharged Whatsapp Chatbot that can do the aforementioned jobs for your brand, then you're at the right place. Click here to get a demo of EasySocial now and see how these bots can change your brands' customer engagement game and crush the sales numbers!

Conversational Commerce - Here's what you need to know about it

What’s a Whatsapp Shop
Whatsapp, in an attempt to make their users' experience more enriching, has introduced the Whatsapp Shop feature. It offers the Whatsapp business account owners to cater to its customers with e-commerce-like experience. A business can show its entire range of products by putting a catalog for its customers to check. The customer can add multiple items to their carts and shop all the products by placing an order.

This bold move has helped several small and medium-sized businesses gain an upsurge in their sales. Whatsapp Shop acts as a gateway to conversation commerce. However, is Whatsapp Shop going to be the next big tool for businesses to blow up their sales? Or does it come with room for improvement? We shall discuss that in this blog, so keep reading.

Set up your Whatsapp Shop in 3 steps
Setting up a Whatsapp shop is no rocket science; all you need is a Whatsapp business account. Simply follow these steps, and your shop will be ready to be explored!

1) Update business info.
The first thing you want to do is put a relevant profile picture and name, along with a description that talks about your business. You can tell about your latest collection, policy changes, location, payment methods, etc., in the description box.



 

2) Set your catalog
Next, you need to click on the three dots in the top right corner. It will take you to a menu bar. Click on Business settings and then go to Catalogue.



 

Your profile picture and description will be shown here at the top. If you wish to edit this information, you can do it by following the first step.

Next, click on the + button in the bottom right corner. Now you can add images of the product, its name, price, description, product link, etc.

Once you've entered all this information, you can click on Save.



 

In a similar manner, you can add more products or services to your catalog. Easy, right?

3) Start sharing
You can now share this catalog with your customers or in groups and promote your product and services with just one click!

 



The limitations
Whatsapp Shop surely gives a way to small businesses for securing customers, but it comes with some cons as well. Let's briefly discuss the drawbacks of using Whatsapp Shop and if it’s good enough for your business?

No categorization of products

1) No direct payment
Whatsapp Shop doesn't give an option for the user to directly pay for the product or service and hence creates a gap in the buying process. Having a direct payment option enhances the chances of a customer buying your product instantly. When delayed, carts are often abandoned.

2) Lack of automation
When you're using a Whatsapp shop, you are stripped of the greatest boon of automation. The business has to handle everything manually as Whatsapp Shop can’t be user with Whatsapp Chatbot. This means that while you're leveling up on your business promotions, you are slowing down on focusing on more important things.

3) Single user
One major limitation here is that your account can be operated only on one device. You can't have multiple people taking care of your business while you oil the engine. Also, logging into your account on desktop (Whatsapp Web) will need you to scan a QR code every time. The lack of a multi-user system restricts your speed and scale of customer engagement.

4) No categorization
Products listed in a business’s catalog are shown in a single window. There is a major lack of categorization of products which helps both, the buyer and seller to segment their products and services. A user who’s looking for one particular product will have to go through the entire catalog. If there’s a proper categorization of products, then people can buy them more quickly and effortlessly.

5) Limited features
The overall User Interface and features of the platform are limited and not much flexible. You only have certain features which help your customer view your business's catalog. More options can be inculcated to make it more interactive, feasible, and practical. Features such as elaborate product description in form on video, document, or links can be really useful. People need a much more efficient system which allows them to place an order in real-time, modify their orders, and check for the updated information by the business.

Breaking the limitations
Brands that rely on Whatsapp for their conversational commerce will have to wait to reveal more features. Here's where EasySocial comes into play - a conversational commerce tool that is one step ahead of Whatsapp Shop.

EasySocial gives you an experience of shopping on Whatsapp but with extra features such as a payment gateway, order placing, automated chats, multi-user platform, and so much more!

Businesses like restaurants and grocery shops can gain massive benefits from the platform as it enables quick customer interaction, real-time updates of new stock/ products, and a centralized system.

To learn more about conversational commerce, Whatsapp chatbot, and Easysocial, keep hooked to this space. We publish blogs to keep you updated and help your business grow by giving real solutions that make a difference!

A Guide to Set-up WhatsApp Shop Easily

Reaching an overwhelming huge bunch of audience worldwide is something that each and every product-based company is investing in. E-commerce beauty brands like Nykaa to companies with a much greater crowd buildup like Tata Sky and Book My Show have all currently been focused on promoting and increasing the footfall towards their brands by personalized interactions and better query resolution. This practice of engaging with your audience and promoting your sales on the platform is what’s called Whatsapp Marketing.


WhatsApp is one of the leading social media platforms that has been a rage, used by almost every individual ubiquitously from professionals to the general crowd. At present, you will find that leading companies like Make My Trip have started to engage their customers in much better interactive and insightful discussions via WhatsApp Chatbots that add to the emotional value points to the customer and the company. WhatsApp Chatbots have broken all the barriers to outreach due to their skillful efficiency and utility, giving a new meaning to WhatsApp marketing.


Why WhatsApp Chatbots are awesome!


With the user base growing up to 2 billion now, when it comes to interacting with a crowd this big at a personal level through messengers, there is no second-guessing to the efficiency of WhatsApp Chatbot - every WhatsApp marketer’s go-to tool. You can interconnect to a gigantic bunch, push your sales charts to a better position, and also build a true tie-up using them in the long run.


Chatbots as automated smart interventions of Artificial Intelligence have been a game-changer in the field of marketing. EasySocial is one of the newly mediated WhatsApp Chatbots that have made it just more than a simple conversation-building app that works 24x7. EasySocial WhatsApp Chatbot comes along with automated sales and customer query management systems that not only interact but also give insightful management and sales advice, building trust.


Why your Business needs WhatsApp Marketing


Relying upon mass mailing and online forums is great to promote your brands and properties, unfortunately, due to filtering your brand might not get the maximum reach and leads that you’d expect of it. WhatsApp gives you a direct route to send marketing messages and insights specific to your brands, making you reliable and leading to your customers extending their loyalty towards you. You are more likely to have tabs on what information your customers receive from your end within an entirely encrypted and secure environment.


Not only can you just interact with the customers, but you also create broadcasting messages and group chats for your purposes that can be handled for you by WhatsApp Chatbots and get personalized feedback safe within your secured database. If simple bubble conversations get boring you can securely share multimedia like videos, photos, recording, locations, and whatnot. WhatsApp marketing along with WhatsApp chatbots gives you an edge and provides you with newer and better avenues of doing business like never before.


WhatsApp Marketing Tools and strategy


Bulk messaging tools never go out of style while sending information to a bunch. Why look further into other extensions and apps to do the work for you when you can have it done in a split second with the help of WhatsApp Chatbots. WhatsApp Chatbots are multilinguistic and send more than just scheduled texts to your consumers, making your work a hassle-free experience. You can schedule the bulk messages, multimedia, or documents and just don’t have to worry about it anymore.


The most important but often limiting factor to WhatsApp marketing is getting feedback and reviews. After being done with bulk messaging what’s left is to know how your customers feel about your products and what new things you could do for them to be inspired for a better future. Most WhatsApp Chatbots like EasySocial come with scheduled automatic follow-up software in them, which make the feedback loop and storing of data accordingly easy and systematic. Now, you can bring in improvements in your products while also revoking your customers’ trust in you.


It’s not just about building conversations and providing insights that leave the audience astonished, but the attention span as well is a matter of concern. You might have heard a common millennial phrase -’ the social media never sleeps ’, and it’s surprisingly not much farther away from reality; where the customers demand the queries to be resolved instantly. In this modern age, WhatsApp chatbots are designed specifically for the purpose of being able to take down each unique query efficiently almost immediately. This helps build a strong foundation of loyal customers who have emotional connections to your products and brands too.


Tips from experts


Some expert tips to get you started and fueled on your journey of creating a winning WhatsApp Marketing campaign;


Design a unique brand persona: This helps to attract a much engaging and interactive set of users and draw them into the buzz


Personalized insights: gain perspective and inspiration for a better future via your products


Create a Database: Synergistic interaction will help you obtain a better database of reviews, which will help improve your production


Do not leave a cold lead: A customer must not forget about the product or else it may cause them to leave the trail cold.


Know your consumer’s intent: Knowing what a customer wants and providing an added price value benefit makes you more approachable to them.


To Conclude


There’s no doubt about the fact that WhatsApp marketing is a canon ball of its own when it comes to publicizing and upsizing your brands. WhatsApp Chatbots are simple but specifically designed tools that can play a very vital role in planning out your management and marketing strategies with brilliance. EasySocial WhatsApp Chatbots is one such package that provides you with a nexus of services that makes all the data handling easy and accessible within fewer clicks.


EasySocial WhatsApp chatbots have more than just automated scheduled texting and bulk messaging services to provide. It has Automated sales management and customer service insights that help you engage with your customer and manage sales with ease. Not only can you bulk share messages but other multimedia files like pictures, videos, and locations along with other important documents could also be shared with an enormous customer crowd in seconds. It comes along with a human-like interactive interface and a secure payment Gateway making it more than just an ordinary WhatsApp Chatbot with versatile jobs and utility in multiple fields.


Its motive has been to help you gain perspective of your intended audience and know their aspirations and point of view as well. To get a first-hand experience of EasySocial WhatsApp Chatbots, Click here and try out for yourself.

Here’s What You Need To Know About WhatsApp marketing

For decades, IVR has remained unchallenged, but now that Chatbots have entered the scene, automation is ready to throw competitors out of the water. While there's an ongoing debate on whether Chatbots are better than IVR call centres, we are here to take a closer, much technical look at it.

IVRs have been there for much longer and hence, make companies much comfortable in relying on them. We must not forget that there's always room for improvement, and Chatbots have made those advances possible. So, without setting many biases here, let's dive deeper, shall we?

Flexibility 

You might think that the difference between Chatbots and IVRs is thin, but there's much more to it. Let's be honest; people are fed up with being 'on hold' and listening to robotic voices when all they seek is some assistance. In many ways, Chatbots are much flexible at providing prompt service, and here's how:

It's capable of receiving more dynamic responses than just numerical inputs. IVRs will ask you to press a number and then redirect your inquiry in minutes!
No matter what your business niche is, your Chatbot can always be customized as per your needs. Support chatbots, Assistance chatbots, Skill Chatbots - you name it, you have it.
You can easily edit your chatbot interface and make it as human-like as you wish. Try a demo of EasySocial to see how real chatbot conversations can get. This property of Chatbots being able to carry out human-like conversations make them gain a brownie point!
Beyond Customer Support 

When they say 'nobody can hear a person scream on IVR calls,' it is true because we can't believe that it's 2021, and people still have to wait for hours to get in touch with the customer support executive!

With Chatbots, your customers can seek support instantly. Not just that; a Chatbot will also help you create brand awareness by sharing more information (through multimedia) and help you maintain the customer base (without sounding clingy!)

Also, the customer can do much more with just one tap- place an order, fill out feedback forms, edit their information, etc. Now, that's a dream of every brand, right? In fact, 33% of customers prefer Chatbots for making their reservations at a restaurant.

Lead management 

A traditional IVR call centre may not be able to filter quality leads and push those leads for conversions, but with a Chatbot, it's now possible to do so. Qualifying leads manually can leave you with light pockets since it's a resource-intensive task that needs trained individuals managing leads for you.

A Chatbot can help you automate pre-sale inquiries and filter out the high intent ones from the redundant ones, which can help you save muckle of time and money on resources. This lead management is also based on a demographical filter which helps the sales team target the right customer.

Data Sharing 

So when you give a call to an IVR call Centre , they ask you to press a number that will take you to the desired assistant. In the case of Chatbots, you can simply type out your concern, and the assigned executive will solve your problems within minutes. Customers can also share images and other files which they need for better assistance through the Chatbot.

Not too hard on the pocket 

Chatbots are always cheaper than IVR setups and also save the company the trouble of hiring the resource. When you choose automation over manpower, you end up making the system more efficient and less costly.

You can save as much as 30% on customer servicing by choosing automation. An IVR call centre agent will cost you $15- $200 whereas, a virtual assistant will only cost you about $1. Not to forget, manifold inquiry count, 24x7 assistance, and super-fast response time come as a bonus.

Public Opinion 

This could be one of the major drawbacks of getting an IVR - it's universally disliked! People tend to volume down their phones and rather not use your product again than deal with the cumbersome process of seeking assistance through these agents.

Chatbots, on the other hand, are increasingly gaining momentum amongst customers, and people love the fact that they can place a replacement for their order at 2 AM. That too, hassle-free, within just a few taps. This is why the average satisfaction rate of bot-only chats is 87.58%.

Here’s an easy comparison of Chatbot and IVR: 

It has now become evident that Chatbots are getting positive responses from customers and businesses are adapting to automation, now more than ever. If you're a small business, just starting out, here's a link you must check out! Take a demo of EasySocial today and see why brands like Honda, Dentsu, and Resonance are relying on us for their customer engagement needs.

EasySocial is a supercharged Whatsapp chatbot that helps customers gain top-notch assistance at one of India's most preferred social platforms. The Chatbot interaction feels like you're talking to a human who happens to have flashing speed, multimedia data sharing abilities, and round-the-clock support for you.

How WhatsApp Chatbots are replacing traditional IVR calls!

With about 2 billion active users, WhatsApp is in a close race with its parent company Facebook. In the first quarter of 2021, the popular social messaging app saw a whopping 38.8% growth in downloads as compared to the last quarter. Clearly, WhatsApp is gaining more popularity across the globe and not just from people who want to stay connected with their friends and family but also from big and small businesses. How is that, you ask? The answer is WhatsApp Business - a service offered by WhatsApp that is specially designed to cater to businesses of all capacities.

WhatsApp caters to a huge chunk of internet users, irrespective of their age, and that's the biggest reason why almost every business can find its customers on the app. In this blog, we shall have a look at what makes WhatsApp Business a hit and its pros and cons. Also, if you stay with us till the end of this blog, we'll tell you how you can enjoy similar benefits under less cost and better services.

 

Key features of WhatsApp Business 

There's a lot to explore once you go official on WhatsApp, but for now, we'll look at some of its top features. If you want to dig deeper into some more nifty information on WhatsApp Business, you can check it out here.

1) Business profile

When you get WhatsApp Business for your business, your profile instantly becomes professional (it's in the name!) Your customers will not be chatting with a human or bot customer executive but your brand, and that's a big element in constructing a good brand image. Your customers can find all the crucial information about your company through your business profile. Information such as business name, description, location, working hours, special announcement, product catalog, website, email address, etc., can be easily viewed by users.

2) Automated conversations 

When a customer reaches out to you, it's always polite to greet them well and introduce your brand. With WhatsApp Business, you can do that effortlessly by automating a greeting text every time someone messages you. You can also set 'away messages,' which will be sent to people who are trying to connect with you after business hours. This helps your business boost customer engagement, and anyone who texts you will feel valued.

3) Shop & pay 

Through this uber-cool feature, businesses can now help their customers shop at WhatsApp and make payments in the same app. This means that they can set up a product catalog, put good descriptions, chat with their customers, and close a deal effortlessly.

Pros and Cons 

There's much more you need to put into consideration before you hitch your business to WhatsApp. Let's have a quick look at the pros and cons of using WhatsApp business.

The advantages 

1) It's free!

Who doesn't love free stuff? One great thing about WhatsApp Business is that it offers all those amazing features for free. This is unless you're going for the WhatsApp Business API account. Click here to read more about the Whatsapp Business API and whether or not your business needs it.

2) Ease of use 

WhatsApp is practically one such app that has become a part of our daily routine. This is credited mostly to its clean user interface, which makes the app easy to use for people of all age groups. This user-friendly approach also makes the app popular and hence, a one-stop destination for businesses to set up their customer engagement.

3) The features

Like we mentioned before, the features that WhatsApp Business offers are good enough for small, medium, and big businesses. You can set up a business profile, send custom greeting messages, label your conversations, set 'away messages,' reply instantly, take multiple inquiries with no waiting time, create a product catalog, and receive payments - all for free!

The Disadvantages

1) Limit inquiry resolution

When you're using a WhatsApp Business account, you can only manage it from one device. You can't assign your customer engagement operations to multiple agents, and hence, the overall efficiency isn't great. This becomes a problem for medium to big-sized companies as the number of incoming inquiries is higher, and there is a limited human resource that can handle all of them at once with equal efficiency. However, you can go for WhatsApp Business API, which makes your conversations automated, and multiple-user enabled. But it will cost you some money, pulling out one pro from our list. 

2) Lack of CRM
Every business's ultimate goal is to boost its CRM system and become smoother and much streamlined in customer servicing. In the case of WhatsApp Business, you do not have any options to take your data in a CRM system. This lack of interface limits your conversations and customer data to one place where it can't be analyzed automatically. 
3) Not for everyone 
WhatsApp Business offers you to put as much information about your product and company as possible, but it's not custom-made. In essence, all businesses will have a similar set of features they can offer to their customers. Suppose your business requires a pre-set of texts or automatic brochure sharing when a user asks about your stores, WhatsApp Business won't be of any help.

Hey! Don't be disheartened; we have something that can help you with all these cons and many others. EasySocial is a bespoke automated WhatsApp ChatBot that gives your business more than what WhatsApp Business does.

EasySocial: one solution to boost client-engagement

Let the power of automation unfold as you set your business for an unmatched customer-engagement experience. EasySocial is an automated chatbot that enables you to interact with your customers while going auto-pilot, sharing location, multimedia, brochures, etc. The platform is integrated with WhatsApp Business, and thus, all your customers can be found in one place. Handle up to 1800 inquiries simultaneously and manage all your customer data with a unified lead management system. Learn more about EasySocial and start engaging with your customers like never before; book a demo now!

Top 5 pros and cons of WhatsApp Business!

While the automation industry works on strict analogs, their way of interacting with clients can also become much more flexible and effective. Today, we are going to address the fundamentals of using automation in the automobile industry and how everyone from the manufacturers to the dealerships can benefit from it.


WhatsApp is one of India's most preferred social communication platforms and to leverage it for higher customer engagement is exactly what's needed in today's fast-paced world. WhatsApp chatbots can prove to be extremely useful and supportive if you're someone who deals with customers daily and has multiple products and services to offer them.


5 Use Cases for dealerships

Reduced waiting & better assistance

In case you've been living under the rock, let us tell you that supercharged Chatbots like EasySocial can manage up to 1800 inquiries simultaneously! Now, this is just one awesome out of many that you've soon uncovered in this blog. Basically, chatbots send out automated messages to customers reaching out for support and thus, provide much faster and better assistance. Since an automated chatbot is taking up these inquiries, the human factor of doing a limited amount of work in a certain time is eliminated.
Appointment & test drive scheduling


With a chatbot, your customer can do much more than just browse through your brochures. Suppose if a customer has to schedule a service repair or get a test drive done. They will contact you through the chatbot and the bot will first ask them all the required information like name, registration number, car model, preferred slot, etc., and once the availability is confirmed, the customer can simply get the appointment scheduled! Easy, hassle-free, and super quick.


Vehicle advisory

Another great thing about chatbots is that you can personalize them as per your business's needs. So, when your customer asks for a recommendation on loans or car insurance, the bot will take all the required data such as their budget, loan term, etc. consecutively, it will suggest to them the best-suited loan plans and insurance plans for them along with all the terms and policies.


Pre-sales & after-sales

Pre-sale inquiries can be really time and energy-consuming as the new lead will always have multiple questions to ask. Also, filtering lead intent from a pool of leads can be a tedious task. In such cases, the EasySocial chatbot can easily take care of all your customer support and lead management woes. It not just responds to all the inquiries efficiently but also channels all the leads in a dedicated lead management system.
Furthermore, once a car is bought, the customer continues to have an ending relationship with the dealership. The chatbot will assist your existing customer with their after-sales needs such as service bookings, accidental assistance, damage repair quotes, new offers, and much more!


Road-side assistance

A customer stuck with a car breakdown or some accident will always look for quick help or assistance. In such emergencies, the chatbot can easily guide the customer to self-help by sharing videos or images as per the assistance required.


Top 3 Benefits for WhatsApp Chatbot


Customer satisfaction

When you are giving your customers high priority and personalized attention, there's no way they will be unsatisfied with the service. A chatbot listens to all customers and gives them the needed support within seconds.
It can also share multimedia which will give the customer a unique and interactive experience of seeking help from your business and instead of rolling eyes on having to contact your business, they will look forward to this unmatched experience that's also convenient for them. This ensures that no customer goes unheard and every inquiry is resolved, giving you high customer satisfaction.

 


Lower costs

If you opt for traditional IVR agencies or god forbid, decide to do the customer engagement by yourself, you will definitely end up overspending your budget with less time in hand. So, a chatbot here becomes the most affordable and dynamic tool that can help your business achieve all the sales and support milestones without being heavy on pockets. Additionally, the features they offer can't be found with any other service. So, it's always a wise decision to get automation over human resources.


Better engagement

When you are timely reverting to your customers and attending to every single incoming inquiry, the engagement automatically shoots up. Also, when a customer is getting the only necessary information in return for some basic information, they don't mind engaging with the chatbot. Instead, it helps them more than a phone call will do. They can get all the details in one place, with just one click.


Take it from the big brands


BMW Workshop customer service chatbot


BMW’s Munich headquarters is breaking the conventional customer engagement traditions by introducing a car repair service over WhatsApp Chatbot. Nearly 200 customers would hand--in their BMWs for servicing and they had multiple follow-ups. After the company integrated WhatsApp chatbot into their customer servicing system, they got impressive results. Out of 3,800 inquiries, about 3000 were resolved automatically by the chatbot, callback requests dropped by 60% and the recommendation rate rose to 90%!


Honda Two Wheelers chatbot

Honda India has resolved their customer engagement woes with EasySocial - a WhatsApp Chatbot that helps them stay on top of their games when it comes to handling incoming inquiries and lead management. The automotive leader’s two-wheeler unit is constructively dealt with by a WhatsApp chatbot that takes up to 1800 inquiries simultaneously and gives a human-like touch in the conversation. This automation-centric solution has helped the brand save countless hours of resources manning the phone calls and making their customers wait on engaged lines and delayed responses.


Why WhatsApp ChatBot for Automotive Industries Is a Must-have

The population is on the rise, and so is the number of buyers interested in buying and investing in new properties. Technology keeps on making our lives and the world around us flexible and easier, which is why now connecting and contacting your property buyer or seller across the world has become extremely accessible.
WhatsApp has become increasingly popular over the years, stretching its arms from personal to professional uses. Nowadays, in this advanced and fast-growing world, customer outreach has improved exponentially with the intervention of WhatsApp WhatsApp ChatBots. Our EasySocial ChatBots come as a complete package when it comes to providing support and services to the clients, hence proving to be of great utility and efficacy.

 


6 reasons why a real estate agency needs WhatsApp ChatBots


Attentive support


Real estate is not easy bread to bake, and when it comes to investing in properties, customers have a lot of questions in regards to the area of the property, the facing sides, room structures, etc. This can be answered and taken care of almost instantaneously by EasySocial Chatbots, which comes along with real-time answers and better support. It can tend to and handle the queries that come ambushing, giving undivided attention to almost 1800 unique doubts at once.


Property Listing


Time and quality are vital when it comes to buying, selling, or investing in properties. EasySocial ChatBots are here to ease your search with a detailed listing of the properties that have caught your eyes. You can easily filter out the property of your interest based on the type of housing required, Cost of rental and lease, Area of the property in sq. feet, and whatnot. The WhatsApp ChatBots’s Automated customer management services help look out for you by sharing the Multimedia files like videos and images related to your scouting and send brochures, business cards as per all your prerequisites.


Schedule property visits


Fixing meetings based on the availability of the seller and buyers have always been a hassle. The WhatsApp ChatBots not only just act as your windows to providing the best property listings, but they also can help you schedule meetings with your seller or investor. Believe us when we say, it has never been easier!! The customer can get started by sharing a few basic pieces of information regarding time availability, and then they get dedicated time slots for meetings generated by the WhatsApp ChatBots in the blink of an eye. It’s that easy!


Property Navigation


Revolutionizing the way we go about sharing important pieces of information, WhatsApp ChatBots come in real handy when it comes to sharing property-related multimedia and locations. EasySocial Chatbots diligently shares the location and landmarks of your desired properties. While this seemingly easy process may go berserk in moments of rush, EasySocial Chatbots save you time and route navigation hassles.


Understanding Consumer Intent


As properties are not something you can exhibit, communicating and catering potential leads as to what the broker or agent has to offer and what the consumer needs, is a meticulous task. EasySocial ChatBots understand your needs, without losing any attention to details and cater to needs as well as humans. While conversations about budgeting, types of Properties, and locations are not easy, to begin with, giving immediate answers with accuracy is the task of our WhatsApp ChatBots.


Collecting Applications


When it comes to business, it has always been a daunting task to collect data like - Rental applications, loan details, down payments, insurance details, etc. With WhatsApp ChatBots, you can forget burying your heads into heaps of paper bundles, which has only brought frustration along. EasySocial not only helps you collect data efficiently but also masters in managing and filtering them for future use- all under a unified platform.


Why WhatsApp ChatBots over other services


Real-time enquire resolution


This industry is complex, and all the processes need a deep understanding and precision over knowledge of property laws, taxes, Market values, and whatnot. While the trail of questions is never-ending, you can always rely on WhatsApp ChatBots to relay important queries-related answers without loss of any time. Saving the day with exact detailed knowledge and communication support that is demanded of consumers almost immediately.


24x7 availability


Word for word, they are literal bots. WhatsApp ChatBots do not need tea breaks or time-outs to satiate themselves, and with a huge database full of precise details and samplings, there’s nothing that they can’t avail at any point in time. Even during your Non-business hours!! So now you do not have to miss out on any customers inquiries while you are making your business run.


Automated follow-up process


Taking on updates from thousands of clients can be troublesome, while, on the other hand, missing out on follow-ups causes the loss of lead. WhatsApp ChatBots have automated instructions that allow them to get the review and sort out the leads at regular intervals, if any. This ensures that you get better results and see a whole span of real estate and property deals with full efficiency and minimal ruckus.


Conclusion


The world is moving at a faster pace, every little action and operation is required to be looked after and cared for almost promptly and with swiftness and precision. While we are still trying to work 20hrs a day to be more efficient and productive, let’s face it - we can’t do it all at once. EasySocial Chatbots are remarkable investments into the pages of futuristic lives that you’ve envisioned. Almost every industry has now started to rely on WhatsApp ChatBotsqueries-related to get most of the jobs done efficiently.


EasySocial is not only just your usual WhatsApp ChatBots. It comes along with various Automated Sales Management, which can easily do tasks like conducting pre-sales inquiries and streamlining the customer intent. Not only are all services automated, but they can also help you with payments with its secure inbuilt payment gateways and help clear doubts with real-time personalized conversations. The contents are all encrypted and safe, so now you can maintain your work-life balance and take the back seat on these meticulous tasks. To try it out first hand, click here and book a demo now.

Why WhatsApp Chatbot for Real-Estate Industries Is a Must-have!

As the technical advances are amping up, there aren't many reasons left as to why your business shouldn't be friends with automation and AI. Now is the age and day for social media to take over and put your sales on autopilot. Can you imagine a morning when you don't wake up to checking Whatsapp messages - first thing? No, right? Now, imagine how relieved your customers will be when they find out that they can shop or interact with your brand on Whatsapp? Cool, right?

Interestingly, WhatsApp messages have an engagement rate of around 70% compared to other ways of communication. So let's dig into more reasons why your business needs to get that Whatsapp business account run by a Chatbot ASAP!

Whatsapp marketing
With over 2 billion monthly users, it's a no-brainer that Whatsapp business is one of the best ways to get started on your automation journey. There's a lot that you can achieve with your Whatsapp business account integrated with a chatbot.

1) Constant touch
Studies state that 50% of customers expect a business to be available 24/7. A Whatsapp chatbot can reply to your customers instantly, no matter what time it is. Not just that, it can handle multiple (up to thousands) chats simultaneously without any limitations.

2) Promotion
The only Whatsapp forward we need to make these days is of discounts, offers, and promotional codes! You can send your promotional messages to your customers and even personalize them as per their needs and key demographics within seconds and let your bot do the rest for you.

3) Market research
Your customer's engagement style will also help you understand them better. Also, you can collect feedback and reviews from your customers without having to incessantly call them. Just send a form by the end of the chat (once the inquiry is resolved), and you will have your research material.

4) Targeted audience
 

We often end up wasting a lot of time and money in targeting the wrong audience. With Whatsapp Chatbot, you only engage with the audience that has interacted with your brand before - as a customer, potential buyer, interested buyer, etc. So when you shoot an automated Whatsapp message to your target group, the chance of it converting into leads is high!

Customer Engagement
Whatsapp chatbots are the best way to stay close to your customer without bugging them. As many as 67% of customers worldwide prefer messaging chatbots for customer support. Here's how you can refuel your customer engagement using a Whatsapp bot:

1) Personalized, customized, always available
One of the best reasons why your business must get a bot is that they are super flexible and always at your customer's service (and who doesn't love that?) You can keep it customized as per your targeted group and edit new information. It acts like an omnichannel that can keep your customer aware of all your latest information across online platforms.

2) Media Sharing
Help your customers reach your store (location sharing), read about your latest product (pdf sharing), watch your new video (video/ image sharing) and become more aware of your brand. Media sharing in Whatsapp makes customer engagement easy, diverse, and highly effective.

3) Human-like interactions
Got as those days when bots are just bots; now it's time for human-like bot conversations. Give your customers a personal touch by using a bot that interacts as a human does. It makes your customer feel valued and heard. You might want to check out EasySocial to see how a human-like Whatsapp bot works!

4) Follow-ups
Ask your customers if they have made their minds yet, without spamming. Just shoot a Whatsapp message that will remind them to buy that shoe in their cart right away! People tend to respond to their Whatsapp texts much faster than their emails or text notifications.

Driving Sales
Simplify the sales process and take the load off your shoulder with automation that can crack those numbers for you! With Whatsapp Chatbot, driving is now easier and manifold efficient; here's how:

1) Buy, replace, and buy again!
Life's pretty awesome when you can just shop on Whatsapp. Now, this is an understatement, and it's time for businesses to leverage it. Whatsapp chatbot can enable your customers to place new orders, edit information on the existing ones, and check out the latest range - all in one place!

This sales process is as good as it gets!

2) In-built payment gateway
EasySocial offers an in-built payment gateway that's 100% safe and secured. So now your customers can shop on Whatsapp and pay without having to visit any 3rd party site. This will help you empower your customer's purchasing experience.

3) Help in purchasing & decision making
People are often lost or misguided when they are buying something new and signing up for a new service. This is where your Whatsapp chatbot comes into play. The chatbot can help your customer filter their needs, select one option from the recommendations, and find out all the information they need to make a firm decision. Call it a virtual assistant but more personalized.

Why Whatsapp?
Whatsapp is one of the most popular platforms that connect people, which caters to over 29 million messages every minute. If you compare Whatsapp with other platforms with bots such as Facebook and Telegram, you will find out that people tend to use Whatsapp more than other apps. Not many people trust Facebook spams, and a fraction of them don't even know what Telegram is. People feel comfortable using Whatsapp, and it has become a part of their lifestyle. Whatsapp has an engagement rate of 70 percent, which makes it ideal for brands.

EasySocial has devised a supercharged Whatsapp Chatbot that takes your customer engagement to the next level. It offers everything that a brand needs to make great connections with its customers and generate more leads. You can also get all your leads unified and filtered in one place. Click here to find out how! Brands like Honda, Dentsu, and Resonance trust EasySocial for their customer engagement, and you can also get a free demo now! Get in touch with us today, and let us give your business a new way to interact with customers digitally!

Why Your Business Needs WhatsApp Chatbot in 2021

Gone are the days when promoting a product and upselling more was misconceived as “pushing” the brands. Now, in the age of growing social media where everyone wants to speak and be heard, the customers as well have been very keen to engage with the brands they’ve put their trust into. To be able to mingle up with customers on social media platforms, be it via interactive Q&A sessions, public polling, or any other source only leverages the loyalty of people to your brand.


Multinational Companies like Nike and American Express have understood the importance of establishing this interactive dialogue between the customers and their brand, giving their brands a new avenue to value points for sales and marketing. With the arbitration of WhatsApp ChatBots now, we can see almost every big and small brand diving deeper into customer engagement and they’re winning!


Understanding Customer Psychology


Interacting with customers is all about engaging in a two-way conversation that explores their ideas and point of view. While they are buying the products, what our customers want is to become a part of the community and get services that are worth their valuable time and get them to connect. While you cannot be an omnipresent being, EasySocial WhatsApp ChatBots can be of your service to provide that undivided human-like attention. They come along with automated personalized insights which can fill up the lacuna between the customer demands and brands with a better understanding of their demands, budget, limitations, and expectations.


Personalized Attention


The conventional marketing belief is that the more the product is visible to the customers the more is the chance for it to be sold. While it might be true to some extent, the new era of business and marketing intertwines the customer demands with a quality product that feels fresh and extra customized. The absolute attention with one on one conversation equates to a winning product with streamlined attention to details and requirements.


Learn and Grow


How the brands tap into the interests of customers is what generates interest and communication standpoints for the crowd. Engaging with every incoming inquiry and opinion at a large scale, and reaching out to the perspective of a group of people not only improves the connection that people have with the brand but also helps improve the services and brand image.WhatsApp ChatBots efficiently collects data, organize and stores them such that you can access it anytime applying filters with no fuss at all, with EasySocial’s dynamic lead management system.


Outstanding Sales


Having a constant media presence as well as a continuous conversation with the customers accustoms them to have faith in you and your brand. While platonic interaction can still translate to bills, a viable ongoing conversation with the customer builds a foundation of trust that earns your extra candy points in terms of emotional connection that gets them to buy your product more. WhatsApp ChatBots make your consumers feel heard making them more susceptible to stay in space, see more, and get more inspiration to buy products to make their life better.


Customer engagement across industries


Various leading industries across the world from automobile to pharmaceutical be it BMW, Make My Trip, Tata Sky or Dawaa Dosth all have started to invest in the approach of engaging with the crowd with the use of WhatsApp ChatBots. Growing beauty brands like Nykaa have now come to terms with the fact that this can smartly amplify the business presence of brands and products and enable to build a community that actively administers and takes consumer responses to improve the products and services. Now with the intervention of WhatsApp ChatBots, the conversations are easy along with ever-increasing databases of customer dubieties that have become more manageable and accessible. The engagements have been curated and upgraded tremendously.


Conclusion


While Social media platforms have helped heighten the brand value points for customer attraction, WhatsApp ChatBots still remain on the top for its accountability is immensely undeniable when it comes to proper one on one customer interactions and providing extra services with ease.


EasySocial WhatsApp ChatBots is one among such novice innovations with a smart automated system that can ease the division of work and attention for you. It is not just any ordinary ChatBot, it has automated sales management and customer services -for a better grip on customers’ intent, secured payment gateways-for easy and safer transfer of money.


Knowing the necessity of getting the crowd, the EasySocial WhatsApp ChatBots gives you real-time query resolution with a 24x7 attention span, meaning it will never run out of answers. While getting feedback is an important lengthy process that would require discretion and systematic ordering, EasySocial WhatsApp ChatBots does all these tasks for you in the blink of an eye and even better database collections of feedback and related details. They might just be Bots but they do not let this affect the amount of care and connection of the conversation, providing you personalized human-like interaction. To check out and try EasySocial WhatsApp ChatBots, click here and experience the best services for yourself.

Why customer engagement should be your business priority

In recent years, businesses have increasingly turned to chatbots as a way to improve customer service and streamline communication. Among the many chatbot platforms available, WhatsApp has emerged as a popular choice for businesses looking to connect with customers. In this blog post, 
## we'll explore 10 reasons why WhatsApp chatbots are the future of customer service.

- Accessibility: With over 2 billion monthly active users, WhatsApp is one of the world's most widely used messaging apps. By using WhatsApp chatbots, businesses can easily reach customers on a platform they're already familiar with.

- Cost-effective: Implementing a WhatsApp chatbot is often cheaper than hiring additional customer service staff. Chatbots can handle routine queries and provide support 24/7, freeing up human agents to address more complex issues.

- Convenience: Customers expect fast and convenient service, and WhatsApp chatbots provide just that. With a chatbot, customers can get answers to their questions instantly without waiting on hold or navigating through complex phone menus.

- Personalization: WhatsApp chatbots can be customized to deliver personalized experiences based on customer preferences and behaviors. The WhatsApp chatbot can memorize previous conversations, and based on the information it already has, it can provide relevant results.

- Multilingual support: With customers worldwide, businesses need to be able to provide support in multiple languages. WhatsApp chatbots can easily offer support in various languages, and there are ways to even ways to translate messages automatically.

- Scalability: As businesses grow, their customers' service needs also grow. With a WhatsApp chatbot, companies can quickly scale their customer service efforts without hiring additional staff and automating most of the laborious and frequently used services through the simple interface of WhatsApp chatbot.

- Proactive engagement: WhatsApp chatbots can proactively engage customers by sending personalized messages, promotional offers, and helpful tips. This can help businesses build relationships with customers and improve brand loyalty.

- Automation: With automation, businesses can streamline their customer service processes and reduce the chance of human error. By automating routine tasks, businesses can focus on more complex issues that require human intervention.

- Data insights: WhatsApp chatbots can provide businesses with valuable data insights, including customer behavior and preferences. This can help enterprises to improve their products and services and provide more targeted support.

- Future-proofing: With the rise of AI and automation, WhatsApp chatbots are poised to become even more critical. By implementing a WhatsApp chatbot now, businesses can future-proof their customer service efforts and stay ahead of the competition.

In conclusion, WhatsApp chatbots are the future of customer service. They provide businesses with a cost-effective and convenient way to engage with customers and provide support. With their ability to personalize experiences, support multiple languages, and provide valuable data insights, WhatsApp chatbots are advantageous to any business looking to improve customer service and build brand loyalty.

If you want to learn more about WhatsApp chatbots and how they can benefit your business, visit [easysocial.io](https://easysocial.io). We offer a free trial of our WhatsApp chatbot platform so that you can experience the benefits for yourself. Don't miss out on the future of customer service – [sign up for your free account today](https://app.easysocial.io/sign-up)!

: Discover why WhatsApp chatbots are the future of customer service. Explore the benefits of a WhatsApp chatbot, including accessibility, cost-effectiveness, convenience, personalization, multilingual support, scalability, proactive engagement, automation, data insights, and future-proofing. Learn how you can improve your customer service efforts and build brand loyalty by signing up for a free trial of our WhatsApp chatbot platform at easysocial.io.

10 reasons why WhatsApp chatbots are the future of customer service

Companies seek new ways to engage with their customers and drive growth as the world becomes digital. One of the most promising technologies is the use of WhatsApp chatbots. WhatsApp chatbots are automated programs that can provide customer support, send targeted messages, and even process orders, all through the WhatsApp platform. In this blog post, we'll explore 5 examples of companies using WhatsApp chatbots to drive growth.

1. Honda 2 Wheelers: Honda 2 Wheelers, a leading motorcycle manufacturer in India, has integrated WhatsApp chatbots into its customer support system. The chatbot provides customers with information on their nearest service center, helps schedule appointments, and even helps customers track their vehicle's service status. This has helped Honda 2 Wheelers improve customer satisfaction and reduce the workload for human customer support agents.
2. State Bank of India: State Bank of India, one of the largest banks in India, has used WhatsApp chatbots to provide customers with a range of services, including checking account balances, transferring funds, and even applying for loans. The chatbot also provides customers with real-time updates on their account activity, reducing the need for customers to visit a physical branch. This has helped the State Bank of India improve efficiency and reduce costs.
3. Sephora: Sephora has used WhatsApp chatbots to provide personalized beauty recommendations to customers. The chatbot asks customers about their skin type, preferred style, and other factors and then recommends products based on that information. This has helped Sephora improve customer engagement and drive sales.
4. Domino's Pizza: Domino's Pizza has used WhatsApp chatbots to allow customers to place orders and track their pizza delivery. Customers can use the chatbot to select their pizza toppings, follow the delivery driver, and receive notifications when their pizza is ready. This has helped Domino's streamline its ordering process and improve customer satisfaction.
5. Make My Trip: Make My Trip, an Indian online travel company, has integrated WhatsApp chatbots into its platform to provide customers personalized travel assistance. The chatbot can help customers book flights, hotels, and travel packages and provide real-time updates on flight schedules and cancellations. This has helped Make My Trip streamline the booking process and improve customer satisfaction.

While large companies like Honda 2 Wheelers, State Bank of India, Sephora, Domino's Pizza, and Make My Trip has already seen the benefits of WhatsApp chatbots, smaller brands are also jumping on board. With the affordability of chatbots these days, businesses of all sizes can automate their processes, improve sales, and reduce human resources costs.

By implementing a WhatsApp chatbot, businesses can increase their sales by up to 3x and reduce human resources costs by up to 60%. Smaller brands can now compete with larger companies by providing personalized customer support and improving their marketing efforts through chatbots.

Whether you're a large corporation or a small business owner, implementing a WhatsApp chatbot can help you save time and resources while improving customer engagement and driving growth. Visit EasySocial.io to learn more about our affordable chatbot platform, and get started today!

In conclusion, WhatsApp chatbots offer many benefits for companies looking to improve customer engagement and drive growth. Businesses of all sizes can improve efficiency, reduce costs, and increase revenue by using chatbots to provide personalized recommendations, process orders, and streamline customer support. However, building a chatbot from scratch can be challenging and requires technical knowledge. But don't worry; no-code chatbot builders like EasySocial.io can help you make your chatbot at an affordable price and with no technical knowledge required. With a no-code chatbot builder, you can create a custom chatbot for your business in just a few clicks. So why not take advantage of this opportunity to improve customer engagement and drive growth? Visit EasySocial.io to learn more about our affordable and easy-to-use chatbot builder, and get started today!

iscover how companies like Honda 2 Wheelers, State Bank of India, Sephora, Domino's Pizza, and Make My Trip are using WhatsApp chatbots to improve customer satisfaction and drive growth. Learn how businesses of all sizes can benefit from using chatbots to automate processes, improve sales, and reduce human resources costs. Visit EasySocial.io to learn more about affordable chatbot platforms and start automating your business today.

5 examples of companies using WhatsApp chatbots to drive growth

With the rise of digital technologies, businesses constantly aspire for ways to optimize their operations and enhance customer engagement. A WhatsApp chatbot is a powerful tool to help you achieve both goals. Using a chatbot, you can automate customer support, offer tailored recommendations, and even facilitate transactions. The good news is that you don't require to be a coding specialist to create a chatbot for your business. EasySocial.io is a no-code chatbot builder that simplifies the process for you. With its pre-built nodes and templates, you can easily create a custom chatbot that meets your business needs. Whether you're looking to save time and resources or enhance your customers' experience, a WhatsApp chatbot built with EasySocial.io is an intelligent choice for your business.

EasySocial.io is the best WhatsApp automation and chatbot platform that provides a no-code chatbot builder. With this platform, you can create an automated conversation using nodes like Lego blocks. There are several nodes for every kind of message, from a simple message to an interactive button message to a list message with multiple options.

Connecting one node to the other lets you greet your customer, ask them multiple-choice questions, and capture their responses. EasySocial.io allows you to store customer information and filter it based on the information they provided during their interaction with the chatbot.

Unlike other tools like Dialog flow or Wati, which have a steep learning curve, EasySocial.io is very intuitive. Anyone with basic technical knowledge can start building a WhatsApp chatbot within a few minutes. You don't need to be a developer or have coding skills to use the platform.

What's more, EasySocial.io provides proactive customer support that is always eager to understand your use case and assist you in automating your customer interaction for success. With EasySocial.io, you can build a WhatsApp chatbot that meets your business needs and improves your customer engagement without needing any coding skills.

Here are a few benefits of a no-code chatbot builder:

No technical skills required: With a no-code chatbot builder like EasySocial.io, you don't need any coding skills. You can build your chatbot using pre-built nodes and templates and customize them to meet your specific needs.

Save time and resources: A no-code chatbot builder can save you time and resources that you would otherwise spend on hiring a developer or learning to code. You can focus on building your business while the chatbot builder handles the technical details.

Quick and easy customization: With a no-code chatbot builder, you can customize your chatbot to match your brand's personality and tone. You can also add specific features and functionalities relevant to your business without worrying about technical details.

Improved customer experience: A well-designed chatbot can improve the customer experience by providing quick and efficient support, personalized recommendations, and relevant information. With a no-code chatbot builder, you can create a chatbot that meets your customers' needs without needing any coding skills.

Cost-effective: No-code chatbot builders are often more cost-effective than hiring a developer or investing in expensive software. With a no-code chatbot builder, you can build a chatbot that meets your business needs at an affordable price.

Overall, a no-code chatbot builder can help you build a chatbot quickly and easily without needing any technical skills or resources. It can assist you to save time and money while improving your customer experience and driving growth for your business. To start building your WhatsApp chatbot without coding skills, sign up for a free account at EasySocial.io and start building your chatbot today!

Discover how to create a WhatsApp chatbot without any coding skills and improve customer engagement with EasySocial.io's no-code chatbot builder. Get started today and save time and resources while enhancing your customer experience!

How to build a WhatsApp chatbot without coding skills

In today's digital age, businesses must be available to their customers around the clock. The best way to accomplish this is by using WhatsApp chatbots. WhatsApp chatbots can help enterprises to provide round-the-clock customer support, streamline communication, and improve customer satisfaction. In this blog post, we'll explore the top 5 benefits of using a WhatsApp chatbot for your business.

## 24/7 customer support: 
One of the most significant benefits of using a WhatsApp chatbot is that it can provide customer support 24/7. This means that customers can get answers to their questions and resolve issues outside of traditional business hours, improving their satisfaction and loyalty.

## Cost-effective:
Implementing a WhatsApp chatbot is often cheaper than hiring additional customer support staff. Chatbots can handle routine queries and provide support 24/7, freeing up human agents to address more complex issues. This can help businesses save money and improve their bottom line.

## Personalization:
WhatsApp chatbots can be customized to deliver personalized experiences based on customer preferences and behaviors. This can help businesses improve customer satisfaction and loyalty by providing tailored support.

## Efficiency:
By automating routine tasks, WhatsApp chatbots can help businesses improve their efficiency and productivity. Chatbots can handle simple inquiries, leaving human agents free to focus on more complex issues that require human intervention.

## Improved Customer Engagement:
WhatsApp chatbots can help businesses improve customer engagement by offering personalized and interactive experiences. Chatbots can provide recommendations, ask questions, and collect customer feedback, making the experience more engaging and meaningful. Additionally, businesses can use chatbots to send targeted messages to customers, such as promotional offers or updates, increasing the chances of customer conversion and retention.

In conclusion, WhatsApp chatbots offer many benefits for businesses of all sizes. From cost savings to improved customer engagement, chatbots can help businesses automate routine tasks and provide round-the-clock support to their customers. If you're interested in implementing a WhatsApp chatbot for your business, EasySocial.io is here to help.

We offer a powerful and user-friendly chatbot platform to help you get started with WhatsApp chatbots quickly and easily. Plus, _we're offering a special promotion right now_: sign up with EasySocial.io and get access to our chatbot platform for free for life!

Take this opportunity to take your business to the next level with WhatsApp chatbots. Visit EasySocial.io today to learn more and sign up for our free-for-life chatbot offer.

 Learn about the top 5 benefits of using a WhatsApp chatbot for your business. Discover how WhatsApp chatbots can help improve customer satisfaction, automate routine tasks, and increase engagement while being cost-effective. Visit EasySocial.io to get started with a free-for-life chatbot platform today.

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