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With about 2 billion active users, WhatsApp is in a close race with its parent company Facebook. In the first quarter of 2021, the popular social messaging app saw a whopping 38.8% growth in downloads as compared to the last quarter. Clearly, WhatsApp is gaining more popularity across the globe and not just from people who want to stay connected with their friends and family but also from big and small businesses. How is that, you ask? The answer is WhatsApp Business - a service offered by WhatsApp that is specially designed to cater to businesses of all capacities.

WhatsApp caters to a huge chunk of internet users, irrespective of their age, and that's the biggest reason why almost every business can find its customers on the app. In this blog, we shall have a look at what makes WhatsApp Business a hit and its pros and cons. Also, if you stay with us till the end of this blog, we'll tell you how you can enjoy similar benefits under less cost and better services.

 

Key features of WhatsApp Business 

There's a lot to explore once you go official on WhatsApp, but for now, we'll look at some of its top features. If you want to dig deeper into some more nifty information on WhatsApp Business, you can check it out here.

1) Business profile

When you get WhatsApp Business for your business, your profile instantly becomes professional (it's in the name!) Your customers will not be chatting with a human or bot customer executive but your brand, and that's a big element in constructing a good brand image. Your customers can find all the crucial information about your company through your business profile. Information such as business name, description, location, working hours, special announcement, product catalog, website, email address, etc., can be easily viewed by users.

2) Automated conversations 

When a customer reaches out to you, it's always polite to greet them well and introduce your brand. With WhatsApp Business, you can do that effortlessly by automating a greeting text every time someone messages you. You can also set 'away messages,' which will be sent to people who are trying to connect with you after business hours. This helps your business boost customer engagement, and anyone who texts you will feel valued.

3) Shop & pay 

Through this uber-cool feature, businesses can now help their customers shop at WhatsApp and make payments in the same app. This means that they can set up a product catalog, put good descriptions, chat with their customers, and close a deal effortlessly.

Pros and Cons 

There's much more you need to put into consideration before you hitch your business to WhatsApp. Let's have a quick look at the pros and cons of using WhatsApp business.

The advantages 

1) It's free!

Who doesn't love free stuff? One great thing about WhatsApp Business is that it offers all those amazing features for free. This is unless you're going for the WhatsApp Business API account. Click here to read more about the Whatsapp Business API and whether or not your business needs it.

2) Ease of use 

WhatsApp is practically one such app that has become a part of our daily routine. This is credited mostly to its clean user interface, which makes the app easy to use for people of all age groups. This user-friendly approach also makes the app popular and hence, a one-stop destination for businesses to set up their customer engagement.

3) The features

Like we mentioned before, the features that WhatsApp Business offers are good enough for small, medium, and big businesses. You can set up a business profile, send custom greeting messages, label your conversations, set 'away messages,' reply instantly, take multiple inquiries with no waiting time, create a product catalog, and receive payments - all for free!

The Disadvantages

1) Limit inquiry resolution

When you're using a WhatsApp Business account, you can only manage it from one device. You can't assign your customer engagement operations to multiple agents, and hence, the overall efficiency isn't great. This becomes a problem for medium to big-sized companies as the number of incoming inquiries is higher, and there is a limited human resource that can handle all of them at once with equal efficiency. However, you can go for WhatsApp Business API, which makes your conversations automated, and multiple-user enabled. But it will cost you some money, pulling out one pro from our list. 

2) Lack of CRM
Every business's ultimate goal is to boost its CRM system and become smoother and much streamlined in customer servicing. In the case of WhatsApp Business, you do not have any options to take your data in a CRM system. This lack of interface limits your conversations and customer data to one place where it can't be analyzed automatically. 
3) Not for everyone 
WhatsApp Business offers you to put as much information about your product and company as possible, but it's not custom-made. In essence, all businesses will have a similar set of features they can offer to their customers. Suppose your business requires a pre-set of texts or automatic brochure sharing when a user asks about your stores, WhatsApp Business won't be of any help.

Hey! Don't be disheartened; we have something that can help you with all these cons and many others. EasySocial is a bespoke automated WhatsApp ChatBot that gives your business more than what WhatsApp Business does.

EasySocial: one solution to boost client-engagement

Let the power of automation unfold as you set your business for an unmatched customer-engagement experience. EasySocial is an automated chatbot that enables you to interact with your customers while going auto-pilot, sharing location, multimedia, brochures, etc. The platform is integrated with WhatsApp Business, and thus, all your customers can be found in one place. Handle up to 1800 inquiries simultaneously and manage all your customer data with a unified lead management system. Learn more about EasySocial and start engaging with your customers like never before; book a demo now!

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Top 5 pros and cons of WhatsApp Business!

No ad, No gimmicks; that's how WhatsApp stands out with its platform. The Facebook-owned company was built with all the intentions of connecting people across seas without letting them feel the distance. The messaging application has now become a part of our lives, more than it intended to, and we're grateful in so many ways. Not just interpersonal communications, WhatsApp is also playing a pivotal role in helping brands take a forefront in customer support and engagement. The messaging application's utility has evolved dramatically through its timeline.

In 2009, when the application was just launched, nobody could tell that it's going to be a game-changer for small to large businesses. But now, it's the year 2021, and WhatsApp Business API has entered the chat, and believe us, you want to be a part of this conversation. Keep reading to know how WhatsApp Business API is bringing delight to brands and how your brand can also benefit from it.

What's with the API?

To understand WhatsApp Business API, you first need to know that it's different from Whatsapp Business. The former one is meant for large businesses or enterprises who need more extensive services for their Whatsapp business accounts. The latter is designed for small and medium-sized businesses and has limited offerings.

Mobile messages have a 98% open rate against 20% in emails which is why businesses are now making WhatsApp marketing more mainstream. The goal is to expedite the communication between the customer and business. However, there are many more solution providers who are giving similar services under a better package.

WhatsApp Business API Features

Let's have a look at some of the exclusive features offered by WhatsApp Business API and how they can give your brand a better way to communicate with your customers.

1) Message Tools

The newly introduced channel gives brand liberty to send out one-way notifications like appointments, alerts, confirmations, payment information, verification codes, tickets, and so much more. They can also make the chat two-way for superior customer support.

Promotional/ Bulk messages
Automated messages, ticket sharing, automated notifications, opt-ins, etc are not integrated into the WhatsApp Business service, and this is where the API comes into play.

You can send out coupon codes, gifts, upselling and cold call messages to your customers at one click using the API.

Template messages
WhatsApp Business does not have the feature to let the business send out template messages and make conversations easier. You can automate almost all of your chat by setting predefined texts and also assign the chat from the bot to a human when needed.

Opt-ins
The thing about WhatsApp Business API solution is that you can only connect with customers who have either reached out to you first or have opted-in to receive messages from your business.

Personalized chats
WhatsApp lets you make your conversations as fun and interactive as possible by allowing emojis, images, videos, links, PDFs, etc in a chat. However, with the API version, you only get 24 hours to answer your service requests. If you miss this time window, you will need the customer's permission to restart the conversation. The time barrier creates an urgency for the business to solve its customer's problems faster and stay on its toes at all times.

2) Data security and chat encryption

User data security should be the top priority for any service provider. The WhatsApp Business API solution has a secure system that makes your conversations safe and secure. You can share bank account details or any sensitive information without worrying about it blowing out on the internet. The messages are end-to-end encrypted which makes the data unavailable for any third party to read or use.

A quick comparison

If you've read till here, we're sure you have got some good insight about WhatsApp Business API, and its features. But there's so much more to it than just these features. Here's a quick comparison between WhatsApp Business and WhatsApp Business API for you to understand the distinction better!

So what's best for you?

Depending on the size and nature of your business, you must decide for yourself after carefully considering all the features. Nonetheless, WhatsApp has boomed as a marketing platform, and we've seen multiple big brands acing their customer engagement through the platform. Similarly, several small businesses have gained momentum through the correct use of the medium. It also comes down to using the best service provider. You must not end your quest for the best at Whatsapp Business API Provider as products like EasySocial are here to make your lives even easier!

Business API is a library of code, which is difficult to be integrated into the daily workflow by small and medium businesses; it requires the expertise of a technically adept team. EasySocial has done all the hard work for you and made WhatsApp Business API easy to use with a customizable chatbot that meets the needs of individual business needs.

Their unique platforms give you all the benefits and features that WhatsApp Business API has to offer, clubbed with unique automation capabilities that help you scale your business without hassle. Get upto 1800 customer enquiries answered within seconds and save big by choosing automation over traditional IVR. The supercharged chatbot is designed in a way that no coding is required for a business to get started and enjoy its dynamic features in one go! Book a demo now to see it for yourself.

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An Introduction to WhatsApp Business API

We won't lie- it's painful to see new businesses not getting through the market because of their ignorance about e-commerce. When your business adopts e-commerce, it opens up to new ways to scale and succeed. It's improbable to find one perfect formula to ace your sales but striving for it is just as important.

Over the years, there have been many businesses that have refrained themselves from getting into setting an online shop. This inhibition can be credited to the misconceptions that are held around e-commerce portals. Even worse, businesses jump into e-commerce with some wrong ideas and end up cursing what could possibly be the biggest boon for them.

So, in this article, we will talk about some of the commonly held myths about e-commerce and what are the facts.

Myth #1
E-commerce is not for small businesses
Small businesses often think that just because they don't have much to offer and their customer base is limited, e-commerce will only become an additional cost for them.

Fact:

Multiple brands started small but scaled massively only because they played their cards right on the online platform. Your website has to have good SEO and all the right products to attract a customer, irrespective of how small your business is. If you're doing it right then, an e-commerce store is exactly what you need.

Myth #2
You need to have an app
Now that we're seeing brands getting mobile apps as soon as they hit the market, it has never been a compulsion. The mobile app comes with additional cost and resourcing, which can be challenging for a small business.

Fact:

If your e-commerce website is fully featured and mobile optimized , you don't need to get an app. Your customers will not prefer downloading multiple apps for occasional purchase. However, buying your products instantly through a Whatsapp chatbot can be a real game changer for them as it’s highly convenient and less time consuming.

To offer your customers a better experience, you can integrate a Chatbot into your e-commerce portal. Who needs a mobile app when you can interact with a human-like chatbot on Whatsapp? It will save you a substantial amount of money and your customers the effort of downloading an app.

Myth #3
You need to have a niche product
Well, it never hurts a business to have a unique product or a unique selling proposition. Many small and medium businesses often refrain from getting an e-commerce store just because their product has a wider customer base or the product is used by masses.

Fact:

If you are offering something that is a household item or something that’s regularly used by your audience, then don’t let your lack of exclusivity stop you from winning with an online shopping portal. Most businesses thrive and succeed when their product becomes a part of their customers’ lifestyle. In such cases, the customers have high brand loyalty as well. Now, serving your trusting customers with this brand loyalty and the convenience of online stores will only benefit your business.

Myth #4
E-commerce needs a lot of your time & efforts
It is less of a myth and more of a subjective challenge. For some businesses, setting up e-commerce can be a nightmare. For the others, it could be a cakewalk. In its earlier years, e-commerce platforms were really difficult to understand and implement.

Fact:

Setting up your website or selling products online isn't the hardest thing you'll have to do. Selling online has become easier than ever with quick installation, uncomplicated user interface, and limited requirement of technical knowledge. It has become as doable as running a social media account. Through EasySocial, you can set-up your e-commerce store in as little as 30-45 seconds! You can also upload a bulk inventory in just one click.

Myth #5
E-commerce is expensive
Traditional e-commerce stores that needed to be built from ground-up used to be exorbitantly priced. Due to a lack of understanding of the market, target group, and selling platforms, brands were looted in the name of going online. Recovering this heavy amount was nearly impossible as it had more time, management, and manpower demands.

Fact:

Businesses used to overpay because they were unaware of how they can sell their products through online platforms. The truth is, you don’t need to create an e-commerce store from scratch. Cloud based platforms like EasySocial are offering one-click online store set-ups. The platform offers exceptional performance and app-like experience for customers. The cost is extremely affordable and the results are significant.

Myth #6
Transaction costs are crippling
When you are using a third party tool to sell your product, the transaction cost can become sizable. However, the truth is far from the myth. Transaction cost is a crucial factor that affects every business’s profit margins. Some payment gateways can charge from 1.5-3% on each transaction which is a large chunk of earnings in low-margin products. That’s why it’s important to understand how you can cut it down and avoid paying from your pockets.

Fact:

Online stores open-up new ways for you to conduct business without paying extra from your profits and pockets. You must select the right platform to carry out transactions; platforms that don’t charge extra or have zero transaction cost. Payment platforms like Paytm, PhonePe, Google Pay, and UPI charge a 0% transaction fee. EasySocial is built around free payment options to minimize your cost for business and maximize your profits while giving your business the best of e-commerce experience.

Myth #7
You need extensive support for your e-commerce
E-commerce isn't easy to master - true! There will be a lot of challenges, and you might need assistance every step of the way.

Fact:

However tough it might get, automating your e-commerce shop is the best way! If you're dubious about getting a dynamic website or launching your products online on giant e-commerce platforms, you can get it done through EasySocial. The platform gives a state-of-the-art infrastructure, automatic services, auto-scaling virtual machines that can handle any amount of customer interactions. It’s so self-sufficient that you don’t have to give any external support for its smooth functioning. Click here to see how it works.

Myth #8
Virtual Shopping experience don’t need human touch
We can still see many businesses ignoring the need to provide a personal and more human-like experience to their customers in the online shopping portals.

Fact: 

The times are changing, and everyone wants to experience an in-store experience in the comfort of their homes. If you can help your customer pick the right size, find the best offer, and navigate to your store - all with the help of an automated chat, then you are winning at your customer engagement. Understand that shopping is not merely an exchange of goods for money, it’s an emotional experience. Especially in Indian consumer behaviour, we can see a customer’s need for negotiation. So, rather than making your online store completely mechanical, add a touch of human connection by giving one-to-one personal conversation. This will boost your chances of acquiring the customers and also help you sell more than what the customer intends on buying.

Conclusion
Now that all your e-commerce myths are debunked, it’s time to take your business online. The mantra for success today is to ensure your presence on a platform where your customer is. Give your customers the convenience and extraordinary experience of shopping at the comfort of their home. EasySocial allows you to give a 24x7 shopping experience to your buyers, and get a personalized e-commerce website experience or do a Whatsapp Chat. They can place an order in just one click, seek instant support, look through your entire catalogue and do much more!

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8 E-commerce Myths Busted Today!

In today's hyper-competitive business landscape, companies constantly search for innovative ways to generate leads and drive sales. A WhatsApp chatbot is one of the most effective tools for achieving these goals. Chatbots allow businesses to provide 24/7 support to their customers, automate routine tasks, and improve engagement. This post will explore how you can use WhatsApp chatbots for lead generation and sales conversion.

Qualify leads with interactive quizzes.
Interactive quizzes are a great way to qualify leads and gather valuable data about your potential customers. By asking a series of questions, your chatbot can help determine which of your products or services best fit each lead. You can also use quizzes to gather information about your leads' interests, preferences, and pain points, which can help you personalize your marketing messages and improve your conversion rates.

Offer personalized product recommendations.
Chatbots can analyze the data collected from your quizzes and provide personalized product recommendations to your leads. By tailoring your offerings to each individual's needs and preferences, you can increase the chances of converting them into customers. Your chatbot can even offer discounts or special promotions to incentivize leads to the purchase.

Provide real-time customer support.
One of the most significant benefits of a WhatsApp chatbot is that it provides real-time customer support. By answering common questions and resolving issues quickly, you can improve customer satisfaction and increase the chances of converting leads into customers. You can also use your chatbot to automate the sales process by processing orders, scheduling appointments, or sending follow-up messages.

Build relationships with personalized messaging.
Building relationships with your customers is crucial for long-term success. Chatbots can help you by sending personalized messages showing your leads that you care about their needs and interests. By sending personalized messages based on their browsing history or previous purchases, you can keep your brand top-of-mind and improve your chances of making a sale.

Automate lead follow-up
Following up with leads can be time-consuming, but it's crucial for turning them into customers. With a chatbot, you can automate lead follow-up by sending targeted messages based on their previous interactions with your business. By setting up automated workflows, you can ensure that your leads receive relevant messages immediately without manual intervention.

In conclusion, WhatsApp chatbots are an effective tool for lead generation and sales conversion. You can optimize your sales process and increase conversion rates by using interactive quizzes, offering personalized product recommendations, providing real-time customer support, building relationships with customized messaging, and automating lead follow-up. EasySocial.io provides a no-code chatbot builder, making it easy to create custom chatbots that meet your business needs. Sign up for a free-for-life chatbot and start generating more leads and converting sales today!

Discover how WhatsApp chatbots can help you generate leads and drive sales. Learn how to use personalized product recommendations, real-time customer support, personalized messaging, and automated lead follow-up to optimize your sales process and increase conversion rates. Try EasySocial.io's no-code chatbot builder for free and start converting more sales today.

How to use WhatsApp chatbots for lead generation and sales conversion

The population is on the rise, and so is the number of buyers interested in buying and investing in new properties. Technology keeps on making our lives and the world around us flexible and easier, which is why now connecting and contacting your property buyer or seller across the world has become extremely accessible.
WhatsApp has become increasingly popular over the years, stretching its arms from personal to professional uses. Nowadays, in this advanced and fast-growing world, customer outreach has improved exponentially with the intervention of WhatsApp WhatsApp ChatBots. Our EasySocial ChatBots come as a complete package when it comes to providing support and services to the clients, hence proving to be of great utility and efficacy.

 


6 reasons why a real estate agency needs WhatsApp ChatBots


Attentive support


Real estate is not easy bread to bake, and when it comes to investing in properties, customers have a lot of questions in regards to the area of the property, the facing sides, room structures, etc. This can be answered and taken care of almost instantaneously by EasySocial Chatbots, which comes along with real-time answers and better support. It can tend to and handle the queries that come ambushing, giving undivided attention to almost 1800 unique doubts at once.


Property Listing


Time and quality are vital when it comes to buying, selling, or investing in properties. EasySocial ChatBots are here to ease your search with a detailed listing of the properties that have caught your eyes. You can easily filter out the property of your interest based on the type of housing required, Cost of rental and lease, Area of the property in sq. feet, and whatnot. The WhatsApp ChatBots’s Automated customer management services help look out for you by sharing the Multimedia files like videos and images related to your scouting and send brochures, business cards as per all your prerequisites.


Schedule property visits


Fixing meetings based on the availability of the seller and buyers have always been a hassle. The WhatsApp ChatBots not only just act as your windows to providing the best property listings, but they also can help you schedule meetings with your seller or investor. Believe us when we say, it has never been easier!! The customer can get started by sharing a few basic pieces of information regarding time availability, and then they get dedicated time slots for meetings generated by the WhatsApp ChatBots in the blink of an eye. It’s that easy!


Property Navigation


Revolutionizing the way we go about sharing important pieces of information, WhatsApp ChatBots come in real handy when it comes to sharing property-related multimedia and locations. EasySocial Chatbots diligently shares the location and landmarks of your desired properties. While this seemingly easy process may go berserk in moments of rush, EasySocial Chatbots save you time and route navigation hassles.


Understanding Consumer Intent


As properties are not something you can exhibit, communicating and catering potential leads as to what the broker or agent has to offer and what the consumer needs, is a meticulous task. EasySocial ChatBots understand your needs, without losing any attention to details and cater to needs as well as humans. While conversations about budgeting, types of Properties, and locations are not easy, to begin with, giving immediate answers with accuracy is the task of our WhatsApp ChatBots.


Collecting Applications


When it comes to business, it has always been a daunting task to collect data like - Rental applications, loan details, down payments, insurance details, etc. With WhatsApp ChatBots, you can forget burying your heads into heaps of paper bundles, which has only brought frustration along. EasySocial not only helps you collect data efficiently but also masters in managing and filtering them for future use- all under a unified platform.


Why WhatsApp ChatBots over other services


Real-time enquire resolution


This industry is complex, and all the processes need a deep understanding and precision over knowledge of property laws, taxes, Market values, and whatnot. While the trail of questions is never-ending, you can always rely on WhatsApp ChatBots to relay important queries-related answers without loss of any time. Saving the day with exact detailed knowledge and communication support that is demanded of consumers almost immediately.


24x7 availability


Word for word, they are literal bots. WhatsApp ChatBots do not need tea breaks or time-outs to satiate themselves, and with a huge database full of precise details and samplings, there’s nothing that they can’t avail at any point in time. Even during your Non-business hours!! So now you do not have to miss out on any customers inquiries while you are making your business run.


Automated follow-up process


Taking on updates from thousands of clients can be troublesome, while, on the other hand, missing out on follow-ups causes the loss of lead. WhatsApp ChatBots have automated instructions that allow them to get the review and sort out the leads at regular intervals, if any. This ensures that you get better results and see a whole span of real estate and property deals with full efficiency and minimal ruckus.


Conclusion


The world is moving at a faster pace, every little action and operation is required to be looked after and cared for almost promptly and with swiftness and precision. While we are still trying to work 20hrs a day to be more efficient and productive, let’s face it - we can’t do it all at once. EasySocial Chatbots are remarkable investments into the pages of futuristic lives that you’ve envisioned. Almost every industry has now started to rely on WhatsApp ChatBotsqueries-related to get most of the jobs done efficiently.


EasySocial is not only just your usual WhatsApp ChatBots. It comes along with various Automated Sales Management, which can easily do tasks like conducting pre-sales inquiries and streamlining the customer intent. Not only are all services automated, but they can also help you with payments with its secure inbuilt payment gateways and help clear doubts with real-time personalized conversations. The contents are all encrypted and safe, so now you can maintain your work-life balance and take the back seat on these meticulous tasks. To try it out first hand, click here and book a demo now.

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Why WhatsApp Chatbot for Real-Estate Industries Is a Must-have!

How to use WhatsApp chatbots for lead generation and sales conversion

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