Broadcast Menu- Learn how to broadcast bulk WhatsApp messages.

EasySocial offers the convenient feature of bulk broadcasting, allowing you to send multiple messages simultaneously. The speed at which messages are throttled depends on the plan you choose. With the basic plan, you can send up to 40 messages per second, while the business plan allows for 80 messages per second. For those who opt for the enterprise plan, the speed increases to 200 messages per second.

Suppose you need to send a substantial amount of 100,000 messages. In such a scenario, EasySocial's efficient system will ensure that your messages are delivered in a timely manner. It would take approximately 17 minutes for all the messages to be successfully transmitted.

EasySocial offers three distinct methods for conducting bulk broadcasts. Let us learn how to use these methods.

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Bulk broadcast via Custom API

  • Log in to your EasySocial account
  • Click on the "Broadcast" menu from the left hand side of the Chat Interface.

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  • Once you are in the Broadcast section, you will be able to see all the campaigns on the left hand side which you might have run in the past.
  • To create a new campaign click on the "New Campaign" button on the right hand side of the screen or click on the 3 dot menu beside the search option and click on "New Campaign"

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  • A prerequisite element to create a campaign is a "Template message" which should already have approval from WhatsApp
  • You can thus click on "New Template" button and it will take you to the Templates section which is present in the Settings Options
  • We have another document which explains how to create a Template message. You can refer to it for help.
  • Once you click on "Create Campaign" a pop up window will open up on the right hand side of your screen

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  • Type in the name of the Campaign
  • Then type in a short campaign detail. These two things will not be visible to your customers who will receive the message.

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  • Click on "Choose Template" and select the approved template which you want to broadcast.
  • Then choose a Campaign type by clicking on "Choose Campaign Type"

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  • Next you can enable the option "Add Tag to Lead"

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  • By doing this, you can select any Tag from the dropdown. This tag will be automatically applied to that inquiry. Applying tags will make it easier for you to filter and search your inquiries.
  • Next checkbox the "Do not send messages to those who have opted out". EasySocial will automatically not send messages to those customers who have opted out.

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  • Click on "Save" and save this campaign
  • Since you have selected "Create API" the campaign will be initiated through an API.
  • Scroll down and you will be able to see a API code. One is a SIMPLE code and one is a CURL code.

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  • Copy the simple code and add it to your website.(You can ask your developer to do it) This code will be used in conjunction with your website. For instance, someone wants a call back from you so in order to get his details the website asks him to fill a form. So whatever details will be filled in it will be captured by the API and the customer will get a WhatsApp message. You can also integrate this API with your app, CRM, third party systems as well.

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  • Below the code there is a lot of documentation which will help you to use the API code very easily. We also have a CURL code which is preferred by most of the developers. It also has a good amount of documentation below it which explains everything in detail.
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  • You can also check number of messages "Delivered", "Read" , "Replied" and so on, from the Statistics tab from the top side of the screen.
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  • You can also "Download Report" of this campaign

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  • In case you do not want to run the campaign you can pause it by clicking on "Pause Campaign"

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  • You can also see the "Campaign Tag" on the customers from the chat interface.

Bulk Broadcast via Excel Sheet

  • Log in to your EasySocial account
  • Click on the "Broadcast" menu from the left hand side of the Chat Interface. menu.jpg
  • Once you are in the Broadcast section, you will be able to see all the campaigns on the left hand side which you might have run in the past.
  • To create a new campaign click on the "New Campaign" button on the right hand side of the screen or click on the 3 dot menu beside the search option and click on "New Campaign"

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  • A prerequisite element to create a campaign is a "Template message" which should already have approval from WhatsApp
  • You can thus click on "New Template" button and it will take you to the Templates section which is present in the Settings Options
  • We have another document which explains how to create a Template message. You can refer to it for help.
  • Once you click on "Create Campaign" a pop up window will open up on the right hand side of your screen

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  • Type in the name of the Campaign
  • Then type in a short campaign detail. These two things will not be visible to your customers who will receive the message.

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  • Click on "Choose Template" and select the approved template which you want to broadcast.
  • Then choose a Campaign type by clicking on "Choose Campaign Type"

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  • Click on Download Sample Format

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  • Add the country code of the phone numbers and the phone numbers to which you want to send the messages.

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  • If you upload a photo,video, text or document on the top of your template message, then on the excel sheet this data will be visible as a hyperlink. You need to drag this link up till the number of people you want to send messages. to. Please ensure that all of the characters in the link are same for all people.
  • Add a body variable if you have added variable in the template message.
  • Save this and download this file in an XLSXS format and drag it to Upload User Data field to upload it.
  • You can add a tag
  • Below this you will get an option to schedule messages. You can either send messages nor or later.
  • You can also checkbox the "Do not send messages to those who opted out" or leave it as it is

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  • Click on Save
  • If you select "Schedule Now" the system takes at least 1.5 minutes to send messages

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  • You can also check the live statistics of the campaign

Bulk Broadcast via Tagged Inquiries

  • Log in to your EasySocial account
  • Click on the "Broadcast" menu from the left hand side of the Chat Interface.

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  • Once you are in the Broadcast section, you will be able to see all the campaigns on the left hand side which you might have run in the past.
  • To create a new campaign click on the "New Campaign" button on the right hand side of the screen or click on the 3 dot menu beside the search option and click on "New Campaign"

broadcast 2.jpg

  • A prerequisite element to create a campaign is a "Template message" which should already have approval from WhatsApp
  • You can thus click on "New Template" button and it will take you to the Templates section which is present in the Settings Options
  • We have another document which explains how to create a Template message. You can refer to it for help.
  • Once you click on "Create Campaign" a pop up window will open up on the right hand side of your screen

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  • Type in the name of the Campaign
  • Then type in a short campaign detail. These two things will not be visible to your customers who will receive the message.

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  • Click on "Choose Template" and select the approved template which you want to broadcast.
  • In order to TAG INQUIRIES, first go to chat interface
  • Click on any chat. Go to the right side of the page, you will be able to see "Tags"
  • Click on the blue icon beside it and then select "New Tag" and then click Save
  • Go to broadcast menu and select "New Campaign"
  • Write the Campaign name and Campaign Details
  • Choose "Tagged Inquiries" from Campaign type. This means that you only want to send messages to people whom you have already tagged.

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  • Scroll down and you will see an option of "Define Template Variables" if your template message contains a variable
  • ¬†
  • In Body1 you will be able to enable "Use Value from Lead Data Field"

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  • Choose the desired lead data field in the dropdown below
  • The system will automatically pick up the data from the chat of the lead and paste it on the template message. In case the data is not available, you can add a default variable to this field
  • Scroll down and choose the tag from "Include Tags". This will send the message to the inquiries you have tagged means the customers on whom you have added tags. You can choose multiple tags, if you do so then multiple inquiries with different tags will get the message.

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  • You can also exclude tags by enabling the "Exclude Tags" button. From the dropdown you can choose the tags. So people under those tags will not get the message.

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  • You can also "Add a Tag" to the leads by enabling this option. It is an optional thing which you can do.

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  • Schedule it now or later and click save

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