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Template Guidelines

Template Name

The template name must always be in lowercase, should not include space. In order to sperate two words you may user "_" underscore symbol. Any other special character is also not allowed while giving a name to a template message. Maximum of 512 characters are allowed to name a template.

The header section, can either contain text, image, video or a document. You must follow the following guidelines for each use case:

Text

The text in the header section may not exceed 60 characters, you may use any special charcters however the use of Emojis is not allowed. Upto 1 variable can also be used in this section.

Image

WhatsApp template allows image with following specifications:
Format: jpeg / png (jpg image is not allowed)
Dimension: Recommended dimensions are as follows
Rectangle Horizontal (1080px x 1920px),  Square (1080px x 1080px), Rectangle Vertical (1920px x 1080px) Please ensure that image uploaded is not below 512px in height or width.
Size: Under 1 Mb
Colour Profile: RGB (Ensure that image is not in CMYK colour profile, as this profile is not supported by WhatsApp)

Video

WhatsApp template allows videos with following specifications:
Format: mp4 / mov / avi / mpeg
Dimension: 720p, 1080p video can be in any square or rectangular formats.
Size: Under 5 Mb (Smaller file size,  under 3Mb is recommended to faster delivery)

Document

WhatsApp template allows documents with following specifications:
Format: pdf / docx / pptx / xlsx / zip
Size: Under 5 Mb (Smaller file size,  under 3Mb is recommended to faster delivery)
 

Body

The body text allows all languages, special characters, unicode characters and emojis too. However you can not leave 2 consecutive blank lines in a the body section. The character limit for body is different for Marketing and Utility category.

Character Limit:
Marketing: 550 Characters
Utility: 1024 Characters

Body allows you you add variables to include dynamic content in the message, for example a variable could be used to specify each customer's name or the money in their account. There is no capping to the number of variables you can use. However the variable should be enclosed within some text / phrase. There can not be consecutive variables within one sentence.

The footer allows an additional text to be added as a helper text to the message.

Character Limit: 60 Characters

Buttons

Interactive templates allow addition of button, the character limit for each button is 25 characters, however for CTA Phone Call button the character limit is 20 characters.