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Retarget existing campaign

Log in to Your EasySocial Account       
First things first, log in to your EasySocial account.

Navigate to the "Broadcast" Menu       
On the left-hand side of the workspace, click on the "Broadcast" menu. This is where all the magic happens!

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  • View Past Campaigns       
    Once you’re in the Broadcast menu, you’ll see a list of all the campaigns you’ve run in the past on the left side.
  • Create a New Campaign       
    Ready to create a new campaign? You can do this in two ways:

Either click on the 3-dot menu (1) next to the search bar and select "New Campaign" (2).

Or just click the "New Campaign" button on the right side of the screen.

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  • Create Campaign Drawer       
    After you click on "Create Campaign", a drawer window will slide open from the right side of your screen.

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Step 1: Set Up the Campaign

  • Name your Campaign: Type in the name of your campaign.
  • Campaign Details (Optional): You can add a short description of the campaign. This info won’t be visible to your customers—it’s just for your reference.

  • Select Campaign Type: Choose "Re-Targeting" as your campaign type. 
     

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    OR 

    You can also choose to re-target directly from the 3-dot menu of any broadcast you wish to re-target. Simply navigate to the "Broadcast" menu, select the campaign you want to re-target, and click on the 3-dot menu to proceed. 

     

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  • Move on to Step 2.   

Step 2: Select the campaign you would want to retarget.

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Step 3: Select the status of the message that you want to target . If the status is "delivered" then  the message would be sent to the users to whom the messages were delivered and read

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Step 4: For the next step choose the template message you would want to send to the retargeted section of the campaign.

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Step 5: Now, define the variables in your template. You can either input custom values or use the “Use value from Lead Data Field” toggle to personalize the message with information specific to each lead. This helps you send truly personalized messages!   
 

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Step 6: Ready to send? Decide when you want to re-target the messages —either right away or scheduled for later. You control the timing for maximum impact!   
 

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Step 7: To ensure your messages reach their destination without delays, enable the “Automatically re-send the message later to manage 'healthy ecosystem'” option. This feature will automatically retry sending undelivered messages over a 4-48 hour period, boosting delivery rates and ensuring your important messages get through.

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With these simple steps, you can effectively reach your target audience, send personalized messages, and ensure they’re delivered on time—making your broadcast campaigns more efficient, engaging, and impactful!