Logo

WhatsApp Custom Message Template Guide

Introduction

A WhatsApp Custom Message Template allows businesses to send personalized and structured messages to customers. It supports text, media (images, videos, documents), and interactive elements like buttons and quick replies. These templates can be used for customer support, promotions, appointment reminders, and transactional updates while ensuring compliance with WhatsApp’s messaging policies.

This guide provides step-by-step instructions on how to create a Custom Message Template using Easy Social. Once submitted, Meta will review and approve the template within a few seconds.

 

Steps to Create a New Custom Template Message

screenshot 1.png

1. Navigate to the Templates Section

  • Log in to your Easy Social account.
  • Click on the profile button at the top right corner and select Settings.
  • In the settings menu, click on Chatbot Platform.
  • Select WhatsApp, then click on Template Message.
  • Click New Template Message to start creating your template.

Screenshot 2025-02-13 102803.pngScreenshot3.png

2. Enter Template Details

  • Template Name: Enter a unique name (without spaces or capital letters).
  • Template Category: Choose from Marketing or Utility.
  • Template Type: Select Custom - Media & Interactive
  • Language: Set the default language (e.g., English).
  • Click Next to proceed.

Screenshot4.png

3. Add Content to Your Template

  • Header (Optional): Upload an image, video, or document.
  • Body: Enter your message with text, emojis, and placeholders.

Screenshot 2025-02-10 132056.png

4. Add Call-to-Action & Interactive Buttons

  • Visit Website: Enter the URL where users will be redirected.
  • Call Phone Number: Allow users to contact support or sales directly.
  • Enable URL Click Tracking if required.

Screenshot 2025-02-10 132257.png

5. Preview and Submit

  • Review the template preview on the left panel.
  • Click Submit to send the template for approval.
  • Meta will review and approve the template within a few seconds.

Screenshot 2025-02-10 132314.png

6. Approved Templates

  • Once approved, the template will be available for use.
  • You can track and manage approved templates in the Templates section.

 

Key Guidelines for WhatsApp Custom Message Templates

Header Section:

  • Text: Max 60 characters
  • Image Size: Max 1 MB
  • Video Size: Max 9.54 MB
  • Document Size: Max 100 MB

Message Body:

  • Max 1024 characters

Footer Section: 

  • Max 60 characters

Call-to-Action Buttons list:

  • 5 Quick Reply Buttons (Max 25 characters each)
  • 1 Stop Promotions Button (Max 25 characters)
  • 2 Visit Website Buttons (URL/Call – Max 2000 characters each)
  • 1 Copy Offer Code Button (Max 15 characters)
  • 1 Call Now Button (Max 25 characters)

 

  • In the custom message template, you can create up to 10 buttons at most.

 

Make sure to adhere to these limits for smooth functionality and compliance with WhatsApp guidelines! 🚀