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Broadcast via Segment

Bulk broadcasting via segment in EasySocial allows you to target audiences based on lead recency, enabling precise and timely communication. By segmenting leads according to when they were acquired—such as today, within the past week, or over the past month—you can tailor messages to engage the most relevant groups. This flexible approach ensures that your broadcast reaches only the leads most likely to engage, making your outreach more strategic and effective. With segmented bulk broadcasting, you can maintain customer engagement in a way that feels timely and personalized.

  • Log in to Your EasySocial Account     
    First things first, log in to your EasySocial account.

  • Navigate to the "Broadcast" Menu     
    On the left-hand side of the workspace, click on the "Broadcast" menu. This is where all the magic happens!

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  • View Past Campaigns     
    Once you’re in the Broadcast menu, you’ll see a list of all the campaigns you’ve run in the past on the left side.
  • Create a New Campaign     
    Ready to create a new campaign? You can do this in two ways:

Either click on the 3-dot menu (1) next to the search bar and select "New Campaign" (2).

Or just click the "New Campaign" button on the right side of the screen.

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  • Create Campaign Drawer     
    After you click on "Create Campaign", a drawer window will slide open from the right side of your screen.

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Step 1: Set Up the Campaign

  • Name your Campaign: Type in the name of your campaign.
  • Campaign Details (Optional): You can add a short description of the campaign. This info won’t be visible to your customers—it’s just for your reference.
  • Select Campaign Type: Choose "Segment" as your campaign type.

  • Move on to Step 2. 
     

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Step 2: Choose your ideal lead segment—whether it’s leads from today, the past week, or the last month. This gives you full control over who gets your message, based on when they engaged with your business. 
 

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Step 3: Once your segment is selected, you'll see the estimated number of leads in that group. This is the exact number of people who will receive your broadcast, ensuring you're always targeting the right crowd. 
 

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Step 4: Next, either pick an existing template or create a fresh one. If you choose to create a new template, you’ll be guided to a page with pre-approved options, or you can craft your own! Not sure how to design a template? No problem! Check out our detailed guide here. 
Step 5: Now, define the variables in your template. You can either input custom values or use the “Use value from Lead Data Field” toggle to personalize the message with information specific to each lead. This helps you send truly personalized messages! 
 

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Step 6: Ready to send? Decide when you want the messages to be delivered—either right away or scheduled for later. You control the timing for maximum impact! 
 

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Step 7: To ensure your messages reach their destination without delays, enable the “Automatically re-send the message later to manage 'healthy ecosystem'” option. This feature will automatically retry sending undelivered messages over a 4-48 hour period, boosting delivery rates and ensuring your important messages get through.

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With these simple steps, you can effectively reach your target audience, send personalized messages, and ensure they’re delivered on time—making your broadcast campaigns more efficient, engaging, and impactful!