This message was not delivered to maintain healthy ecosystem engagement
Error – “This message was not delivered to maintain healthy ecosystem engagement.”
Why does this error occur?
This happens when a WhatsApp user receives multiple marketing messages from several brands within a short period of time (around 30- 60 minutes). If the user continues to get more messages from other brands during the same duration, he may start to feel annoyed or overwhelmed. This can lead to WhatsApp users to get frustrated and eventually stop using WhatsApp.
To avoid this situation and ensurre that WhatsApp users continue using WhatsApp to chat with their friends and family, WhatsApp has set a per-user limit for receiving marketing messages during a particular period. This helps keep the messaging experience healthy and enjoyable for everyone.
Its importance?
WhatsApp has seen that when there’s a limit on how many marketing messages each person gets, people are more likely to read the messages and have a better experience. It makes users feel less spammed and helps them see more value in business messages. This keeps them engaged and happy with the platform.
How This Affects Your Business?
This limit only applies to marketing template messages that start a new conversation.
If you already have an active marketing conversation with a user, you can send one more template message after 23 hours. After that, you’ll only be able to send more messages if the user replies.
This helps make sure users don’t feel overwhelmed and keeps the conversation meaningful.
How do we notify the error?
If a marketing template message isn’t delivered due to the limit, EasySocial will show the error: “This message was not delivered to maintain a healthy ecosystem”, next to the undelivered message.
How to resolve the error?
Manual approach - To resolve error, avoid immediately resending the template message, as this may trigger the error again due to the limit. Instead, retry sending the message at gradually increasing time intervals, as the limit may vary in duration. This approach will improve the likelihood of successful delivery while respecting the message limit.
Automated approach- EasySocial offers an automated approach to resolve this error which increases the delivery rate of marketing template by 3X . You simply have to enable the "Automatically re-send the message later to manage 'healthy ecosystem'." option, available while sending marketing template messages through chat or broadcast menu. We will re-attempt sending such messages several times over a period of 4-48 hours and thus substantially increase delivery rate for your important messages.
- Send marketing template message to an unsaved contact via the Chat menu.
2. Send marketing template message to a contact via the Chat menu.
3. Send marketing template message via Broadcast Menu.
