This message was not delivered to maintain healthy ecosystem engagement
Error – “This message was not delivered to maintain healthy ecosystem engagement.”
Why does this error occur?
WhatsApp may limit how many marketing template messages a person receives from a business within a set period, beginning with conversations that are less likely to be read. Soon, fewer messages will be sent to users who are less likely to engage.
Its importance?
WhatsApp has found that per-user marketing message limits boost engagement and improve user experience by increasing read rates and positive sentiment. This approach helps users find business messages more valuable and reduces the feeling of receiving too many.
How This Affects Your Business?
The limit applies only to marketing template messages that open a new conversation. If a marketing conversation is already open with a user, you can send one additional template message, and further messages can only be sent if the user responds.
How do we notify the error?
If a marketing template message isn’t delivered due to the limit, EasySocial will show the error: “This message was not delivered to maintain a healthy ecosystem”, next to the undelivered message.
How to resolve the error?
Manual approach - To resolve error, avoid immediately resending the template message, as this may trigger the error again due to the limit. Instead, retry sending the message at gradually increasing time intervals, as the limit may vary in duration. This approach will improve the likelihood of successful delivery while respecting the message limit.
Automated approach- EasySocial offers an automated approach to resolve this error which increases the delivery rate of marketing template by 3X . You simply have to enable the "Automatically re-send the message later to manage 'healthy ecosystem'." option, available while sending marketing template messages through chat or broadcast menu. We will re-attempt sending such messages several times over a period of 4-48 hours and thus substantially increase delivery rate for your important messages.
- Send marketing template message to an unsaved contact via the Chat menu.
2. Send marketing template message to a contact via the Chat menu.
3. Send marketing template message via Broadcast Menu.
