Opt-Out
Connecting with Your Audience Responsibly
With EasySocial, you can craft and send personalized messages effortlessly while honoring your customers' preferences. A key feature is ensuring that messages are not sent to customers who have opted out, safeguarding both trust and compliance.
Respect Opt-Out Preferences
To maintain customer trust and adhere to messaging regulations, it’s crucial to avoid sending messages to users who have opted out.
Obtain Consent for Marketing Messages
Always ensure that you have explicit permission before sending marketing messages. Follow these best practices:
- Focus on Genuine Leads: Only message users who have shown a clear interest in your product or service.
- Consent-Based Marketing: Send messages to users who have subscribed through your website or offline channels.
- Engage Interested Audiences: Target users who interacted with your products via online ad campaigns.
Avoid sending messages to individuals who haven’t given their consent. Doing so increases the risk of your number being flagged as spam.
What Not to Do in Broadcast Campaigns
- Do not broadcast to purchased databases.
- Avoid using data scraped from the internet.
- Stop messaging users after they request to be removed from your marketing list.
- Refrain from sending messages at inconvenient times, such as late at night or during busy hours.
Important: If a user blocks your number on WhatsApp, you lose the ability to contact them even for critical updates about their account or orders. Building a respectful and transparent relationship with your audience is essential.
EasySocial's Opt-Out Management Features
EasySocial provides seamless tools to manage opt-out preferences effectively:
- Opt-Out Nodes for Chatbots:
- Integrate an opt-out mechanism directly into your chatbot for streamlined management.
- Opt-Out Buttons in Broadcasts:
- Include a button in your messages that users can click to opt out of future communications automatically.
- Avoid Sending to Opted-Out Users:
- A simple checkbox ensures that your campaigns respect opt-out preferences.
By adhering to these best practices, you not only comply with messaging regulations but also cultivate trust, protect your brand's reputation, and create meaningful connections with your audience.
Enable the "Do Not Send Message to Opted-Out Customers" Option
- This ensures your campaign excludes those who have requested not to receive further communication.
By respecting these preferences, you uphold your brand's reputation and foster positive relationships with your audience.