What is a Template Message

WhatsApp Template message

Whenever a business needs to initiate a conversation with a user, it needs to do so by sending a WhatsApp Template message. A template message needs to be pre-approved by WhatsApp to ensure that the business is not sending message which contains spam, misinformation, explicit content or content promoting illegal activities. In order to keep trust of their users a manual validation has been put in place by WhatsApp. There are a lot of technical details associated with creating a template message. From the basic guidelines, to template types, character limits and some limitations too. In this section we will dive deep into each of those aspects and make it easy for you to get a deeper understanding of templates and all it's aspects.