Broadcast Analytics

EasySocial offers a robust Broadcast Analysis feature that provides users with a comprehensive overview of their campaign's messaging performance. This tool presents key insights into message delivery and engagement metrics, allowing users to monitor and optimize their broadcast campaigns effectively.

Key Metrics

1. Messages Sent: The total number of messages sent through the broadcast campaign.
2. Messages Delivered: Tracks the number of messages successfully delivered to recipients. This indicates the reach of the campaign.
3. Messages Read: Provides insight into recipient engagement by showing the number of messages that were opened and read.
4. Reply Rate: Calculates the percentage of recipients who responded to the broadcast message, helping gauge the effectiveness and interaction level of the campaign.
5. Messages Failed: Shows the number of messages that failed to send, allowing users to troubleshoot and refine their contact list for better deliverability.
6. Click Tracking: This powerful feature monitors URL clicks within each campaign, giving insights into recipients' interactions with links.
       o  Unique Clicks: EasySocial now includes a distinct metric for unique clicks, highlighting the number of individual recipients who clicked on a link within the campaign.
       o  Click Logs: Users can access the "Logs" tab to view detailed records of link interactions. Here, the system displays the total click count per recipient, showing how many times each individual clicked the URL(s) shared in the broadcast.
7. Unsubscribed: Tracks the number of recipients who opted out or unsubscribed from future broadcasts. This metric provides insight into audience retention and helps users gauge the overall relevance and acceptance of their messaging.

Benefits
EasySocial’s Broadcast Analysis feature equips users with real-time data on message performance, audience engagement, and interaction. With these insights, users can make data-driven decisions to improve campaign strategies, enhance audience targeting, and ultimately increase engagement and conversion rates.